McDonald's Japan is Offering Healthier Happy Meal Sides
Ellen Smith — January 9, 2021 — Lifestyle
References: soranews24 & hypebae
McDonald's Japan has updated its Happy Meal menu items to include some healthier options. The movement toward more conscious consumption has impacted the fast food industry in numerous ways. From offering fully recyclable takeaway containers, to including more vegetarian substitutes, fast food brands are quickly pivoting in an attempt to cater to changing consumer desires.
McDonald's Japan is taking this one step further, by altering its iconic Happy Meal menu to include some healthier choices. Now, when at select locations, diners can choose between a side of "yogurt, green salad and a medley of edamame soybeans and corn." Main dishes remain the same, reminding consumer that balance is key when aiming to make lifestyle changes.
Image Credit: McDonald's Japan
McDonald's Japan is taking this one step further, by altering its iconic Happy Meal menu to include some healthier choices. Now, when at select locations, diners can choose between a side of "yogurt, green salad and a medley of edamame soybeans and corn." Main dishes remain the same, reminding consumer that balance is key when aiming to make lifestyle changes.
Image Credit: McDonald's Japan
Trend Themes
1. Healthy Fast Food Alternatives - Fast food companies are exploring healthier side options as consumers become more health-conscious.
2. Sustainability in Fast Food - Fast food brands are making sustainable changes to packaging and products to cater to the environmentally conscious consumer.
3. Vegetarian and Vegan Fast Food Options - Fast food chains are introducing more vegetarian and vegan options to cater to dietary restrictions and the growing plant-based trend.
Industry Implications
1. Fast Food Industry - Fast food brands are pivoting and innovating to cater to changing consumer desires and compete with healthier alternatives.
2. Sustainable Packaging Industry - As fast food brands make more sustainable changes, there is an opportunity for the sustainable packaging industry to provide innovative and eco-friendly solutions.
3. Meat Alternatives Industry - As fast food brands introduce more vegetarian and vegan options, there is an opportunity for the meat alternative industry to collaborate with these companies and provide innovative plant-based alternatives.
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