McDonald's Released a New Croquette-Based 'Gracoro' Burger in Japan
Colin Smith — December 1, 2021 — Lifestyle
References: mcdonalds.co.jp & brandeating
McDonald's frequently tries different specialty products in different regions, and now it is bringing back its holiday line of croquette burgers in Japan. The first burger is named 'Gracoro' which comes from the ingredients in the burger itself, a gratin croquette. The name Gracoro is a combination of the Japanese words for these two ingredients.
The gratin croquette on the burger is deep-fried and filled with shrimp and macaroni. The burger itself is topped with cabbage, which is different from traditional McDonald's burgers which are topped with lettuce. The sauces will be McDonald's McChicken sauce, which is similar to mayonnaise, and a new croquette sauce.
The second burger is the 'Angus Beef Bolognese Gracoro.' This burger is similar to the standard Gracoro, except it comes with toppings that better complement a beef bolognese. Both burgers will be available for a limited time at McDonald's locations across Japan.
Image Credit: McDonald's Japan
The gratin croquette on the burger is deep-fried and filled with shrimp and macaroni. The burger itself is topped with cabbage, which is different from traditional McDonald's burgers which are topped with lettuce. The sauces will be McDonald's McChicken sauce, which is similar to mayonnaise, and a new croquette sauce.
The second burger is the 'Angus Beef Bolognese Gracoro.' This burger is similar to the standard Gracoro, except it comes with toppings that better complement a beef bolognese. Both burgers will be available for a limited time at McDonald's locations across Japan.
Image Credit: McDonald's Japan
Trend Themes
1. Regional Speciality Products - Fast food chains experiment with region-specific products in order to increase appeal and create a sense of exclusivity through unique products.
2. Creative Ingredients - More businesses are incorporating creative and unconventional ingredients into their products, offering a unique and memorable experience for consumers.
3. Cultural Fusion Foods - Businesses are creating new dishes that incorporate ingredients from different cultures, allowing consumers to experience the melding of different culinary traditions.
Industry Implications
1. Fast Food - Fast food chains can incorporate regional specialty products and creative ingredients to make their products more appealing.
2. Food and Beverage - The food and beverage industry can explore the fusion of different cultures through unique and innovative dishes.
3. Tourism and Hospitality - The tourism and hospitality sector can capitalize on the regional specialty dishes by offering unique culinary experiences to travelers who seek local cultural experiences.
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