These Home Chef Products are Arriving Exclusively at Kroger
Michael Hemsworth — September 28, 2022 — Marketing
References: homechef & progressivegrocer
These Home Chef products are being launched as a series of in-store options for patrons to pick up from their nearest Kroger. The collection of ready-to-bake products includes pizzas and flatbreads, which only need to be tossed in the oven to be ready to eat in 15 to 17-minutes flat. The products come in a variety of different options to choose from including Italian-Style Supreme Pizza, Margherita Flatbread, Hawaiian Pizza and more.
The Home Chef products are arriving on store shelves starting in mid-October nationwide and speak to a wider segment of consumers seeking out premium food options to enjoy from home. The products are minimally branded to convey a simple yet high-quality form to shoppers.
The Home Chef products are arriving on store shelves starting in mid-October nationwide and speak to a wider segment of consumers seeking out premium food options to enjoy from home. The products are minimally branded to convey a simple yet high-quality form to shoppers.
Trend Themes
1. Ready-to-bake - The trend in ready-to-bake products creates an opportunity for food manufacturers to introduce more easy-to-prepare options.
2. Direct-to-consumer Brands - Direct-to-consumer brands in the food industry can capitalize on the growing demand for premium home-cooked meals with ready-to-bake products.
3. Customizable Meal Kits - Meal kit services can differentiate themselves by offering customized ready-to-bake options that cater to specific dietary preferences.
Industry Implications
1. Food Manufacturing - Food manufacturers can enter the ready-to-bake market to provide convenient and high-quality meal options to consumers.
2. Direct-to-consumer - Direct-to-consumer brands in the food industry can take advantage of the growing demand for ready-to-bake products.
3. Meal Kit Services - Meal kit services can expand their offerings by including ready-to-bake products, catering to consumers who want easy and customizable meal options.
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