Buzzfeed's Wellness Brand and Casetify Partnered for This Tech Line
Ellen Smith — September 25, 2020 — Tech
As part of its "conscious" initiative Casetify has been launching tech accessories that are equal parts sustainable and stylish, making Buzzfeed's wellness brand Goodful the perfect collab partner.
This particular collection drew its inspiration from "cosmic energies and mindful living," aptly using the signs of the zodiac as the reoccurring imagery throughout. What's more is that these cases are constructed from the tech accessory brand's own material, ecotify, which is made from a blend of biopolymers, starch and bamboo. This line already offers a touch of personability with the zodiac signs, but consumers can take it one step further with a customizable text at the bottom.
This line arrives in blue, pink, purple, red, and nude.
Image Credit: Casetify
This particular collection drew its inspiration from "cosmic energies and mindful living," aptly using the signs of the zodiac as the reoccurring imagery throughout. What's more is that these cases are constructed from the tech accessory brand's own material, ecotify, which is made from a blend of biopolymers, starch and bamboo. This line already offers a touch of personability with the zodiac signs, but consumers can take it one step further with a customizable text at the bottom.
This line arrives in blue, pink, purple, red, and nude.
Image Credit: Casetify
Trend Themes
1. Sustainable Tech Accessories - Disruptive Innovation Opportunity: Develop eco-friendly materials and designs for tech accessories to cater to the growing demand for sustainable products.
2. Personalized Phone Cases - Disruptive Innovation Opportunity: Create customizable phone cases that allow consumers to add their own text or design, providing a unique and personalized experience.
3. Inspired by Zodiac Signs - Disruptive Innovation Opportunity: Collaborate with astrology or wellness brands to create tech accessories that incorporate zodiac signs, catering to the increasing popularity of astrology among consumers.
Industry Implications
1. Tech Accessories - Disruptive Innovation Opportunity: Develop sustainable and personalized phone cases, creating a competitive advantage in the tech accessories industry.
2. Fashion and Lifestyle - Disruptive Innovation Opportunity: Partner with wellness or astrology brands to create unique and sustainable fashion accessories, tapping into the growing demand for personalized and eco-friendly products.
3. Eco-friendly Materials - Disruptive Innovation Opportunity: Innovate and produce new eco-friendly materials for various industries, such as biopolymers, starch, and bamboo blends, providing sustainable alternatives to traditional materials.
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