From High-Tech Haunted Houses to AR Tarot Card Readings
To match the spirit of October 31st, Halloween campaigns strive to be spooky and frightening. There is no better way to achieve this than through an immersive activation. As modern technology has become quite accessible in the last few years, many companies are embracing it in various ways.
Last year, Jägermeister launched an AR tarot reading initiative through Snapchat and this year, its themed marketing tactic embraces augmented reality once more through the Foursquare platform.
Virtual reality is also utilized in Halloween campaigns and a great example of this is the collaboration between Ford, Holoride, and Universal Pictures who created a haunting in-car VR experience.
Google, on the other hand, went all out last year as it released a high-tech haunted house experience that was powered by its voice-assistant, instilling fright and chaos from an ultra-immersive perspective.
Last year, Jägermeister launched an AR tarot reading initiative through Snapchat and this year, its themed marketing tactic embraces augmented reality once more through the Foursquare platform.
Virtual reality is also utilized in Halloween campaigns and a great example of this is the collaboration between Ford, Holoride, and Universal Pictures who created a haunting in-car VR experience.
Google, on the other hand, went all out last year as it released a high-tech haunted house experience that was powered by its voice-assistant, instilling fright and chaos from an ultra-immersive perspective.
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