Veuve Clicquot's Champagne Ice Bucket Celebrates a Bicentennial
Laura McQuarrie — April 25, 2018 — Lifestyle
References: veuveclicquot & luxurylaunches
In celebration of the bicentennial of its rosé champagne, Veuve Clicquot launched a special champagne ice bucket and a limited-edition bottle.
The Veuve Clicquot Anniversary Cake gets its tiered shape from the stacking of paint bucket containers, which are colored to resemble the iconic hue of the 200-year-old rosé. The special-edition bottle that pairs with the packaging also includes noteworthy details, such as a black anniversary foil around the neck of the bottle that conceals a message.
The original blended rosé champagne was said to have been first created in 1818 by Madame Clicquot with a combination of red wine and Yellow Label champagne. At present, Millennial pink beverages are a hit among consumers who are looking to share aesthetically pleasing beverages, and the design of this novelty ice bucket only maximizes the shareability of the vividly colored alcohol.
The Veuve Clicquot Anniversary Cake gets its tiered shape from the stacking of paint bucket containers, which are colored to resemble the iconic hue of the 200-year-old rosé. The special-edition bottle that pairs with the packaging also includes noteworthy details, such as a black anniversary foil around the neck of the bottle that conceals a message.
The original blended rosé champagne was said to have been first created in 1818 by Madame Clicquot with a combination of red wine and Yellow Label champagne. At present, Millennial pink beverages are a hit among consumers who are looking to share aesthetically pleasing beverages, and the design of this novelty ice bucket only maximizes the shareability of the vividly colored alcohol.
Trend Themes
1. Tiered Ice Buckets - Creating ice buckets in a tiered cake shape offers a unique and visually appealing way to present and share beverages.
2. Limited Edition Packaging - Using limited edition packaging with hidden details adds a sense of exclusivity and intrigue to the product.
3. Millennial Pink Beverages - Millennial pink beverages continue to be popular among consumers, creating opportunities for new and visually appealing drink options.
Industry Implications
1. Food and Beverage Packaging - Innovative packaging designs like the tiered ice buckets can disrupt the food and beverage packaging industry by offering more visually engaging options.
2. Alcoholic Beverages - The use of limited edition packaging with hidden details creates a sense of exclusivity and collectability in the alcoholic beverage industry.
3. Event Planning and Catering - The visually appealing tiered ice buckets can be a unique and eye-catching addition to events, disrupting traditional ice bucket designs.
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