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The Champagne Dreams Film is Dark
Alexandra Serrano — September 23, 2012 — Lifestyle
References: domperignon & nowness
The Los Angeles launch of the Dom Pérignon bottle design by David Lynch is given a surrealist twist by filmmaker Luke Gilford, with Champagne Dreams.
The video is a depiction of the opening night party that launched the luxe beverage in Los Angeles. The event boasted musical acts such as The Kills and Diplo that are briefly teased in this short film. It displays the event in a light that is reminiscent of Lynch’s style. The short resembles the unconscious mind’s ability to remember.
Aesthetically, Gilford’s portrait can be described as lush, dark and hallucinatory whilst keeping an air of highly luxuriant elegance that the Dom Pérignon brand is know for. The result is spectacular and surreal.
The video is a depiction of the opening night party that launched the luxe beverage in Los Angeles. The event boasted musical acts such as The Kills and Diplo that are briefly teased in this short film. It displays the event in a light that is reminiscent of Lynch’s style. The short resembles the unconscious mind’s ability to remember.
Aesthetically, Gilford’s portrait can be described as lush, dark and hallucinatory whilst keeping an air of highly luxuriant elegance that the Dom Pérignon brand is know for. The result is spectacular and surreal.
Trend Themes
1. Surrealist Filmmaking - Opportunity for filmmakers to create visually stunning and unconventional narratives that parallel the unconscious mind.
2. Luxury Event Experiences - Disruptive innovation opportunity to create immersive and surreal events that leave a lasting impression on attendees.
3. Collaborations with Artists - Potential for brands to partner with artists to create unique and captivating designs that enhance the overall brand experience.
Industry Implications
1. Film and Entertainment - Disruptive innovation potential for filmmakers to explore new ways of storytelling through surreal and visually stunning narratives.
2. Event Planning and Experiential Marketing - Opportunity for event planners and marketers to create immersive and surreal experiences that stand out in a crowded market.
3. Luxury Goods and Brands - Potential for luxury brands to collaborate with artists to create unique and captivating designs that differentiate their products in the market.
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