Diptyque's Do Son Collection Launch Celebrated with Short Film
Grace Mahas — January 5, 2023 — Marketing
References: instagram & diptyqueparis
The New Year is a time for new beginnings, and for luxury fragrance brand Diptyque, that means the launch of their highly anticipated Do Son collection. To celebrate the release, Diptyque has teamed up with Werlen Meyer creative studio to create a short film inspired by the brand's iconic Do Son fragrance.
The film, set to a unique soundtrack by James Blake, transports viewers to the picturesque Halong Bay in Vietnam, where Diptyque co-founder Yves Coueslant spent many summer vacations. The film tells the story of how this special place inspired the creation of the Do Son fragrance, which has been a part of Diptyque's offerings for 18 years.
Werlen Meyer, known for their work with notable figures like Wes Anderson and Stromae, has combined illustrations and line drawings to bring the film to life. These artistic elements are a nod to the landscapes often associated with Diptyque perfumes.
The film, set to a unique soundtrack by James Blake, transports viewers to the picturesque Halong Bay in Vietnam, where Diptyque co-founder Yves Coueslant spent many summer vacations. The film tells the story of how this special place inspired the creation of the Do Son fragrance, which has been a part of Diptyque's offerings for 18 years.
Werlen Meyer, known for their work with notable figures like Wes Anderson and Stromae, has combined illustrations and line drawings to bring the film to life. These artistic elements are a nod to the landscapes often associated with Diptyque perfumes.
Trend Themes
1. Short Film Marketing - Luxury fragrance brands can elevate their product launches by collaborating with creative studios to produce short films that tell the story behind their iconic fragrances.
2. Inspired by Travel - Fragrance brands can tap into consumer's love of travel by creating scents that capture the essence of a special place, creating a unique emotional connection with consumers.
3. Artistic Branding - Incorporating artistic elements in fragrance branding, such as illustrations or line drawings, can create a distinct and recognisable visual identity for the brand.
Industry Implications
1. Fragrance - Fragrance brands can utilise short films to market and tell the story behind their products, creating an emotional connection with their consumers.
2. Travel - Travel companies can partner with fragrance brands to create unique scents that capture the essence of a special place, offering a unique souvenir for travellers.
3. Visual Arts - Creative studios and artists can collaborate with fragrance brands to create branding elements that incorporate illustrations and line drawings.
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