Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,511 inspiring examples.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,143 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,143 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,231 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,511 cutting edge ideas.

Mindful Mushroom-Infused Chai Teas

Clean the Sky - Positive Eco Trends & Breakthroughs

DIRTEA Chai Supports Energy, Focus and Calming

— October 29, 2024 — Lifestyle
DIRTEA Chai is a new premium blend created by the brand to provide consumers with a delicious drink mix that will support their energy needs, while also prioritizing focus and calming properties.

The product is achieved with a combination of Indian spices for an authentic Chai tea flavor alongside adaptogenic mushrooms for a functional spin on the classic refreshment. The recipe includes 2,400mg of DIRTEA's organic, dual-extracted mushrooms in every serving that includes Lion's Mane, Tremella and Reishi. The Chai recipe includes ginger, turmeric, cinnamon, cardamom, clove and nutmeg for a delicious flavor in every cup.

Co-Founder and CMO Andrew Salter spoke on the DIRTEA Chai saying, "With DIRTEA Chai, we wanted to create something truly transformative – a product that not only tastes amazing but also delivers functional benefits that help people connect with themselves throughout the day. This blend brings together centuries-old ingredients and modern wellbeing, making it a valuable addition to any daily regimen.”
Trend Themes
1. Mushroom-enhanced Beverages - Mushroom-enhanced beverages are emerging as a popular choice for consumers seeking both functional benefits and rich flavors in their daily drinks.
2. Adaptogenic Tea Blends - Adaptogenic tea blends combine traditional tea ingredients with adaptogenic herbs and fungi to offer enhanced health benefits and holistic wellness.
3. Functional Energy Drinks - Functional energy drinks prioritize natural ingredients and health-boosting additives, moving beyond simple caffeine reliance to support holistic energy and focus.
Industry Implications
1. Health and Wellness - The health and wellness industry is seeing a surge in products that blend traditional ingredients with modern science to promote overall wellbeing and daily performance.
2. Beverage Manufacturing - Beverage manufacturing is innovating by incorporating superfoods and adaptogens, creating products that appeal to health-conscious consumers.
3. Natural Supplements - The natural supplements industry is expanding its scope to include edible products, making it easier for consumers to incorporate beneficial ingredients into their routines.
8.6
Score
Popularity
Activity
Freshness