The Celebrate HerSHEy's Bars Mark International Women's Day
Laura McQuarrie — March 8, 2021 — Lifestyle
References: candyindustry
A small batch of Celebrate HerSHEy's bars are being shared at Hershey's Chocolate World locations so that people can share the special bars with a woman in their life. The special chocolate bars were created to honor women and girls for International Women's Day and the bars sport a wrapper design that puts "SHE" front and center.
The first 1,000 visitors to each of the Hershey's Chocolate World in locations like Las Vegas and New York City will get to take home the limited-edition chocolate bar.
Hershey's also created a short video spotlighting women like Gloria Steinem, Gilda Radner and Katherine Johnson, and on social media, the brand is inviting people to share photos of the women they are celebrating on International Women's Day with the #CelebrateSHE tag.
The first 1,000 visitors to each of the Hershey's Chocolate World in locations like Las Vegas and New York City will get to take home the limited-edition chocolate bar.
Hershey's also created a short video spotlighting women like Gloria Steinem, Gilda Radner and Katherine Johnson, and on social media, the brand is inviting people to share photos of the women they are celebrating on International Women's Day with the #CelebrateSHE tag.
Trend Themes
1. Empowering Women - There is an opportunity for brands to create products that empower women and girls, highlighting their achievements and contributions to society.
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3. Social Media Activation - Brands can leverage social media to engage with their customers in a meaningful way, by encouraging sharing of brand-related user-generated content, leading to increased brand loyalty.
Industry Implications
1. Food and Beverage - The food and beverage industry can create more products that celebrate social causes and support diversity, equity, and inclusion initiatives.
2. Marketing and Advertising - There is an opportunity for marketing and advertising agencies to develop campaigns that empower underrepresented groups, while promoting products and services in a positive way.
3. Retail - Retailers can partner with brands to create exclusive products that drive foot traffic to stores, while supporting social causes and creating unique experiences for customers.
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