Hershey’s New Super Hero Milk Chocolate Bars Have Arrived
Katherine Pendrill — May 7, 2020 — Lifestyle
References: delish
Hershey’s and DC Comics recently teamed up to create the highly anticipated Super Hero Milk Chocolate bars. And in light of the COVID-19 pandemic, Hershey's has decided to share the first batch of the new bars with some real-life heroes: front-line workers.
The new Hershey’s Super Hero Milk Chocolate bars combine Hershey's signature milk chocolate with classic DC Comics characters. Not only will fans find Wonder Woman, Batman, and Superman on the packaging for the new bars, but the milk chocolate itself is stamped with the superhero logos.
The first batch of the new chocolate bars has already been sent to frontline workers at hospitals, fire halls, and police stations in hard-hit cities such as New York, Philadelphia, and Los Angeles. The bars will be available to the wider public as of this July.
Image Credit: Hershey's.
The new Hershey’s Super Hero Milk Chocolate bars combine Hershey's signature milk chocolate with classic DC Comics characters. Not only will fans find Wonder Woman, Batman, and Superman on the packaging for the new bars, but the milk chocolate itself is stamped with the superhero logos.
The first batch of the new chocolate bars has already been sent to frontline workers at hospitals, fire halls, and police stations in hard-hit cities such as New York, Philadelphia, and Los Angeles. The bars will be available to the wider public as of this July.
Image Credit: Hershey's.
Trend Themes
1. Super Hero Branded Food Products - There is an opportunity for brands to collaborate with well-known superheroes to create branded food products that appeal to fans.
2. Corporate Social Responsibility in Marketing - Companies can leverage their products to express gratitude and support for front-line workers, building stronger connections with consumers through acts of kindness.
3. Pop Culture-inspired Product Packaging - Brands can integrate popular entertainment franchises into their product packaging design to attract a wider consumer base.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore partnerships with entertainment franchises to create unique branded products.
2. Marketing and Advertising - Marketing and advertising agencies can assist brands in developing corporate social responsibility campaigns that resonate with consumers.
3. Packaging Design - Design agencies can help brands incorporate popular culture references into their product packaging to attract a broader audience.
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