The Cavalera Spring/Summer Campaign is Artistic
Jana Pijak — January 12, 2012 — Marketing
References: cavalera.br & clothesbeforehoes
The latest Cavalera Spring/Summer 2012 campaign features an artful display of clever cut-outs. The stunning advertorial spread is bright, bold and distinctive, sure to draw in consumers with its eye-catching imagery.
These collaged captures feature traditional photos juxtaposed with face portraits. These oversized portraits are cut out and placed atop campaign images with the use of a layering technique. The Brazilian label creates an unexpected campaign that fuses youthful streetwear styles with high art and collage.
The campaign's starring models Matheus de David and Camila Mingori pose in a vibrant photo series captured by photographer Daniel Klajmic. The duo sport easy-to-wear and urban-inspired ensembles that are perfect for warm weather. Donning a mix of durable denims, lightweight cottons and statement tees, this comfy collection is fashionable and functional.
Image Credit: Daniel Klajmic
These collaged captures feature traditional photos juxtaposed with face portraits. These oversized portraits are cut out and placed atop campaign images with the use of a layering technique. The Brazilian label creates an unexpected campaign that fuses youthful streetwear styles with high art and collage.
The campaign's starring models Matheus de David and Camila Mingori pose in a vibrant photo series captured by photographer Daniel Klajmic. The duo sport easy-to-wear and urban-inspired ensembles that are perfect for warm weather. Donning a mix of durable denims, lightweight cottons and statement tees, this comfy collection is fashionable and functional.
Image Credit: Daniel Klajmic
Trend Themes
1. Clever Cut-out Adverts - The fusion of traditional photos with cut-out face portraits presents an opportunity for disruptive innovation in the advertising industry.
2. Artful Advertorial Campaigns - The use of artistic collages in advertising campaigns opens up possibilities for disruptive innovation in the fashion industry.
3. Youthful Streetwear Styles - The combination of urban-inspired ensembles with high art and collage showcases potential for disruptive innovation in the fashion and art industries.
Industry Implications
1. Advertising - The use of clever cut-outs in advertising campaigns presents a disruptive innovation opportunity for the advertising industry.
2. Fashion - The integration of artful collages in fashion campaigns offers a disruptive innovation opportunity for the fashion industry.
3. Art - The incorporation of artistic elements in advertising campaigns presents a disruptive innovation opportunity for the art industry.
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