Goldwin Launches New Visually Striking Campaign with eye_C
Niko Pajkovic — April 20, 2022 — Marketing
References: goldwin-sports & hypebeast
Japanese sports apparel label Goldwin has teamed up with European fashion publication eye_C to launch a new editorial campaign aimed at promoting its Spring/Summer 22 collection.
The new campaign intends to highlight the changing of the seasons by utilizing a floral visual motif. In addition, it reinstates Goldwin's penchant for minimal showcasing by highlighting the new apparel range against entirely black backdrops. Moreover, thanks to the black backgrounds, the floral motifs are able to really pop, drawing attention to this subtle yet eye-catching visual reference.
Overall, Goldwin's Spring/Summer 22 collection boasts a wide range of lightweight and durable garments including a variety of jacket and pant styles, all of which utilize premium materials such as wool, GORE-TEX, thermal, ripstop fabrics, and organic cotton.
Image Credit: Goldwin
The new campaign intends to highlight the changing of the seasons by utilizing a floral visual motif. In addition, it reinstates Goldwin's penchant for minimal showcasing by highlighting the new apparel range against entirely black backdrops. Moreover, thanks to the black backgrounds, the floral motifs are able to really pop, drawing attention to this subtle yet eye-catching visual reference.
Overall, Goldwin's Spring/Summer 22 collection boasts a wide range of lightweight and durable garments including a variety of jacket and pant styles, all of which utilize premium materials such as wool, GORE-TEX, thermal, ripstop fabrics, and organic cotton.
Image Credit: Goldwin
Trend Themes
1. Floral Visual Motifs - The rising popularity of floral-themed visuals creates new opportunities for design innovations in fashion branding and marketing.
2. Minimalistic Showcasing - The demand for minimalist backdrops in fashion campaigns provides a fresh approach to online and offline advertising platforms.
3. Sustainable Premium Materials - The incorporation of eco-friendly and high-quality materials like organic cotton and wool offers fashion brands a chance to adopt sustainable practices and cater to eco-conscious consumers.
Industry Implications
1. Sports Apparel - The sports apparel industry can adopt floral visual motifs and minimalistic showcasing techniques to make their products stand out among competitors and attract consumers with evolving aesthetics.
2. Fashion Marketing - The fashion marketing industry can leverage the power of minimalistic showcasing and nature-inspired visuals to create captivating ad campaigns targeting modern and conscientious consumers.
3. Textile Industry - The textile industry has the opportunity to innovate in eco-friendly and premium materials that can be used by fashion brands to create stylish, sustainable, and high-quality sports apparel.
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