A Kind of Guise's Radio Medellin Range Readies for SS22
References: akindofguise & hypebeast
Munich-based fashion label A Kind of Guise launches the Radio Medellin collection for the Spring/Summer 2022 season. This marks the third collection for the season alongside a plethora of partnerships as well. The brand unveils the seasonal editorial, captured right in Medellin, Colombia.
This also acts as the main inspiration behind the designs, with key items that are designed to be vibrant and cheerful. The editorial campaign features Medellin locals in every image to build the tradition of strong and destination-highlighting collections. This interprets the country's heritage from a respectful angle. The brand also developed a slew of in-house print designs, patches, fabrics, and embroidery as a celebration and honor of Colombian arts and crafts.
Image Credit: A Kind of Guise
This also acts as the main inspiration behind the designs, with key items that are designed to be vibrant and cheerful. The editorial campaign features Medellin locals in every image to build the tradition of strong and destination-highlighting collections. This interprets the country's heritage from a respectful angle. The brand also developed a slew of in-house print designs, patches, fabrics, and embroidery as a celebration and honor of Colombian arts and crafts.
Image Credit: A Kind of Guise
Trend Themes
1. Local-inspired Fashion Collections - Fashion brands can explore local cultures and incorporate them into their seasonal collections for inspiration and unique designs.
2. Destination-based Editorial Campaigns - Fashion brands can create destination-based editorial campaigns that highlight the culture and tradition of a particular location, which can serve as a marketing tool to attract customers.
3. Incorporating Local Arts and Crafts - Fashion brands can celebrate the heritage of a country by incorporating their local arts and crafts into their designs as a way to honor the culture and showcase it to a broader audience.
Industry Implications
1. Fashion - Fashion industry professionals can leverage local cultures and arts to create unique designs and create marketing campaigns that highlight the culture of a particular location.
2. Travel - Travel industry professionals can leverage the destination-based editorial campaigns created by fashion brands to showcase the culture of a location and attract potential customers to visit.
3. Arts and Crafts - Arts and crafts industry professionals can partner with fashion brands to incorporate their products into designs and promote their heritage and culture to a wider audience.
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