Kiko Kostadinov Unveils a New Dystopian Beachwear Campaign
References: kikokostadinov & hypebae
Kiko Kostadinov has released its newest campaign for Spring/Summer 2022, and it features summery fabrics and breezy silhouettes. The campaign was shot at Half Moon Bay in Australia to channel the sandy aesthetics of the upcoming beachwear season. The collection utilizes lightweight fabrics like linen and cotton, combining them with a ribbed knit design.
The pieces feature draped and layered designs, casual silhouettes, bold colors, and patterns. Bold oranges and electric blues complement pieces like boxy striped suits and asymmetrical sweaters. Oversized airy blouses and bottoms offer a chic, comfortable outfit choice.
The campaign stars models Dechen and Olympia, who sport the Kiko Kostadinov collection on the beachside in vibrant, multicolored wigs. The dystopian photo shoot emphasizes the collection’s unique standout pieces.
Image Credit: Kiko Kostadinov
The pieces feature draped and layered designs, casual silhouettes, bold colors, and patterns. Bold oranges and electric blues complement pieces like boxy striped suits and asymmetrical sweaters. Oversized airy blouses and bottoms offer a chic, comfortable outfit choice.
The campaign stars models Dechen and Olympia, who sport the Kiko Kostadinov collection on the beachside in vibrant, multicolored wigs. The dystopian photo shoot emphasizes the collection’s unique standout pieces.
Image Credit: Kiko Kostadinov
Trend Themes
1. Dystopian Fashion - Opportunity to explore the growing demand for edgy and futuristic fashion, that is not afraid of pushing the boundaries.
2. Sustainable Beachwear - Opportunity to create eco-friendly beachwear using natural materials like linen and cotton.
3. Multifunctional Beachwear - Opportunity to create multifunctional clothing that can be worn both on the beach and in urban areas.
Industry Implications
1. Fashion - Fashion industry players can create new lines of clothing that align with the edgy, futuristic, and eco-friendly theme seen in this campaign.
2. Textile Manufacturing - Manufacturers can explore the use of natural materials, like linen, cotton, and other eco-friendly options to produce sustainable beachwear.
3. Retail - Retailers can explore the marketing opportunities for multifunctional clothing that caters to both beachwear and urban wear markets.
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