Martine Rose Launches a New Campaign of its SS22 Range
References: martine-rose & hypebeast
London-based fashion imprint Martine Rose draws inspiration from retro rave flyers for the Spring/Summer 2022 season and it is showcased in the editorial of the seasonal collection. The new series borders between fake and real collisions that subcultures meet and specific influences of the rave flyers include the 'Alive with Pleasure' and 'Carefree Dancing' artwork.
The seasonal collection features the Fake Surf leggings that are designed with color blocking accents that blend together pale lime green and ocean blue alongside the Trompe l’oeil effects that are seen developed on a plethora of leather pieces in order to make it look like classic denim washes. The rest of the capsule includes intricate custom work on denim jackets and crew neck tops.
Image Credit: Martine Rose
The seasonal collection features the Fake Surf leggings that are designed with color blocking accents that blend together pale lime green and ocean blue alongside the Trompe l’oeil effects that are seen developed on a plethora of leather pieces in order to make it look like classic denim washes. The rest of the capsule includes intricate custom work on denim jackets and crew neck tops.
Image Credit: Martine Rose
Trend Themes
1. Retro Rave-inspired Fashion - Capitalizing on nostalgia and the rise in demand for retro rave aesthetics provides new opportunities for innovative fashion designs.
2. Material Surrealism - Collaborating with subcultures and embracing the interplay of fake and real materials can create unique, eye-catching fashion pieces.
3. Elevated Denim Customization - Innovative treatments and custom work on denim can fuel a growing interest in reinventing classic fashion staples.
Industry Implications
1. Fashion and Apparel - Incorporating retro and subculture themes into apparel lines can lead to new design narratives and market opportunities.
2. Graphic Design - Creative employment of retro designs and visuals can resonate with specific audiences and generate interest for a wider audience.
3. Accessories and Footwear - Innovative use of color blocking, patterns, and nostalgia can expand the appeal of existing accessory lines and footwear designs.
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