Temptations' Ads Show Cat Snack Packaging That Has Been Ripped to Shreds
Laura McQuarrie — January 20, 2015 — Marketing
References: temptationstreats & adeevee
Rather than telling consumers how irresistible its cat treats are, these Temptations ads make it apparent by showing it with a picture.
Although there are no cats or treats in sight, it's clear from these shredded product packs that some cat was very eager to get at its contents. By doing this with multiple cat treat flavors, the ads are colorful and don't meed to say much else. The only other element on each of the Temptations ads is a small block of text that reads #packattack, which ties in to a commercial that actually shows these packs being ripped to shreds. By showing the aftermath, it's a clever way to show how a cat will interact with a pack of Temptations if given a chance.
Although there are no cats or treats in sight, it's clear from these shredded product packs that some cat was very eager to get at its contents. By doing this with multiple cat treat flavors, the ads are colorful and don't meed to say much else. The only other element on each of the Temptations ads is a small block of text that reads #packattack, which ties in to a commercial that actually shows these packs being ripped to shreds. By showing the aftermath, it's a clever way to show how a cat will interact with a pack of Temptations if given a chance.
Trend Themes
1. Visual Advertising - Using visually striking images to convey product benefits can be a disruptive way to capture consumer attention.
2. Authentic Marketing - By showcasing genuine and relatable experiences, brands can build trust and loyalty among consumers.
3. Interactive Packaging - Creating packaging that allows consumers to engage with the product can create a memorable and immersive brand experience.
Industry Implications
1. Pet Food - Innovative advertising techniques like the torn cat treat ads can help pet food brands stand out in a crowded market.
2. Marketing and Advertising - The use of visually compelling advertisements can transform traditional marketing strategies and create a strong impact.
3. Packaging Design - Creating interactive and visually appealing packaging can revolutionize the way products are perceived and marketed.
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