These New Temptations Cat Treats Come in Two Varieties
Michael Hemsworth — June 12, 2021 — Marketing
References: temptations-treats & drugstorenews
These new Temptations cat treats are being launched by the brand for pet parents to pick up when looking to provide a special something for their furry friend. The products come in two options including Meaty Bites and Creamy Purrr-ée, which are both focused on different textural experiences for cats. The treats target the increasing number of consumers seeking out ways to pamper their pet when relaxing at home.
Vice President of Marketing at Mars Petcare Craig Neely explained the new Temptations cat treats further saying, "The Temptations brand is introducing two new treat varieties to help meet the changing needs of cat parents. With the relationship between pets and pet parents being stronger than ever, these innovative new treats offer the perfect way to treat your cat with the variety and meaty taste they crave.”
Vice President of Marketing at Mars Petcare Craig Neely explained the new Temptations cat treats further saying, "The Temptations brand is introducing two new treat varieties to help meet the changing needs of cat parents. With the relationship between pets and pet parents being stronger than ever, these innovative new treats offer the perfect way to treat your cat with the variety and meaty taste they crave.”
Trend Themes
1. Multi-texture Pet Treats - The trend of offering pet treats with different textures creates opportunities for pet food companies to differentiate themselves and offer more choices to pet owners.
2. Premium Pet Products - The trend of consumers seeking out ways to pamper their pets by purchasing premium products creates opportunities for companies to create more luxurious and specialized pet treats and products.
3. Innovative Pet Treat Varieties - The trend of introducing innovative pet treat varieties to meet changing consumer needs can create opportunities for companies to stand out in a crowded market.
Industry Implications
1. Pet Food Industry - The pet food industry can meet the growing demand for multi-texture pet treats by developing new products that offer pets a variety of textures and flavors.
2. Premium Pet Product Industry - The premium pet product industry can capitalize on consumers' desire to pamper their pets by creating more specialized and luxurious pet treats and products.
3. Innovative Treat Industry - The innovative treat industry can capitalize on the trend of introducing new and innovative pet treat varieties to meet changing consumer needs by developing unique and appealing products.
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