TEMPTATIONS & 'Crime Junkie' Co-Host for Unique Podcast Series
Grace Mahas — August 11, 2023 — Marketing
References: prnewswire
TEMPTATIONS cat food brand is teaming up with Crime Junkie, the chart-topping Apple Podcasts' No. 1 show of 2022, for a captivating limited podcast series called 'Catch a Cat Burglar.' In a whisker-worthy twist, the podcast coincides with TEMPTATIONS' launch of its inaugural TEMPTATIONS Dry Cat Food.
Listeners are invited to play detective, submitting theories about the audacious heist of a delivery truck loaded with the new TEMPTATIONS Adult Dry Cat Food. Until August 30, participants can join the intrigue at TemptationsTreats.com/Cat-Burglar, for a chance to win TEMPTATIONS treats and even a trip for two to the POP Cats Seattle festival.*
The gripping finale, unveiling the "purrrpetrator," is set for August 31. Blending the allure of true crime podcasts with feline mischief, this collaboration will entice both crime aficionados and cat enthusiasts.
Listeners are invited to play detective, submitting theories about the audacious heist of a delivery truck loaded with the new TEMPTATIONS Adult Dry Cat Food. Until August 30, participants can join the intrigue at TemptationsTreats.com/Cat-Burglar, for a chance to win TEMPTATIONS treats and even a trip for two to the POP Cats Seattle festival.*
The gripping finale, unveiling the "purrrpetrator," is set for August 31. Blending the allure of true crime podcasts with feline mischief, this collaboration will entice both crime aficionados and cat enthusiasts.
Trend Themes
1. Co-branded Podcasts - The collaboration between TEMPTATIONS cat food brand and Crime Junkie for a limited podcast series demonstrates the trend of co-branded podcasts as a marketing strategy.
2. Interactive Audience Participation - The invitation for listeners to play detective and submit theories about the audacious heist showcases the trend of interactive audience participation in podcasting to enhance engagement.
3. Blending Genres - The combination of true crime podcasts with feline themes in 'Catch a Cat Burglar' reflects the trend of blending genres to create unique and captivating content.
Industry Implications
1. Pet Food - The collaboration between TEMPTATIONS cat food brand and Crime Junkie for a podcast series presents disruptive innovation opportunities in the pet food industry that leverage the power of storytelling and partnerships.
2. Podcasting - The interactive and engaging nature of 'Catch a Cat Burglar' demonstrates disruptive innovation opportunities within the podcasting industry, encouraging new ways to connect with and involve the audience.
3. Entertainment - The success of co-branded cat podcasts like 'Catch a Cat Burglar' highlights disruptive innovation opportunities in the entertainment industry to create unique and cross-genre collaborations that cater to niche interests.
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