This Carnivorous Florette Campaign Suggests a Balanced Diet
Amelia Roblin — April 22, 2011 — Lifestyle
References: florette.org.uk & adsoftheworld
You may have friends who seem to be nearly exclusive meat eaters, but just as the predatory creatures in this carnivorous Florette campaign do, it's always best to eat a balanced diet.
Bassat Ogilvy of Barcelona, Spain, produced these prints, which are essentially pictures of fierce creatures with leaves stuck between their teeth. A lion, a vulture and a crocodile have all been caught green-gummed after a light meal of nutritious lettuce. Far more becoming than the post-hunt look of bloodstained lips, these lighthearted images remind consumers of the good that vegetables can do, and what harm their consumption does not do to other animals.
Suddenly, even the look of an unsightly raptor becomes somewhat more endearing with an embarrassing sprig within his beak. The carnivorous Florette campaign promotes salad for all.
Bassat Ogilvy of Barcelona, Spain, produced these prints, which are essentially pictures of fierce creatures with leaves stuck between their teeth. A lion, a vulture and a crocodile have all been caught green-gummed after a light meal of nutritious lettuce. Far more becoming than the post-hunt look of bloodstained lips, these lighthearted images remind consumers of the good that vegetables can do, and what harm their consumption does not do to other animals.
Suddenly, even the look of an unsightly raptor becomes somewhat more endearing with an embarrassing sprig within his beak. The carnivorous Florette campaign promotes salad for all.
Trend Themes
1. Balanced Diet - Opportunity to innovate with products and services that promote a balanced diet and the consumption of vegetables alongside meat.
2. Plant-based Advertising - Opportunity to explore creative ways to promote plant-based foods through advertising campaigns that challenge conventional perceptions.
3. Ethical Consumption - Opportunity to tap into the growing demand for ethically sourced and environmentally friendly food products.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to develop and market products that cater to the demand for balanced diets and plant-based alternatives.
2. Advertising and Marketing - Opportunity for advertising and marketing agencies to devise innovative campaigns that promote plant-based foods and ethical consumption.
3. Health and Wellness - Opportunity for health and wellness industry to create educational and engaging content that encourages people to adopt a balanced diet and make ethical food choices.
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