Carlsberg Christmas Brew Will Exclusively Be Served in Northampton
Laura McQuarrie — November 28, 2017 — Lifestyle
References: carlsberggroup & barmagazine
This holiday season, the festive Carlsberg Christmas Brew is being introduced as Carlsberg UK's first-ever seasonal beer. The beer is set to be available exclusively on draught in bars and pubs, and served in special limited-edition glassware pieces that feature details on the brewery's origins.
The Christmas Brew is locally crafted in Northampton, offering the taste of classic Christmas spices with notes of cinnamon and orange peel. On the creation of Carlsberg Christmas Brew, vice president marketing at Carlsberg UK Liam Newton notes that "We were inspired by our colleagues in Denmark, where the famous Tuborg Christmas beer."
In the spirit of the season, the purchase of Carlsberg Christmas Brew across various places in Northampton will support the local Northamptonshire Community Foundation charity.
The Christmas Brew is locally crafted in Northampton, offering the taste of classic Christmas spices with notes of cinnamon and orange peel. On the creation of Carlsberg Christmas Brew, vice president marketing at Carlsberg UK Liam Newton notes that "We were inspired by our colleagues in Denmark, where the famous Tuborg Christmas beer."
In the spirit of the season, the purchase of Carlsberg Christmas Brew across various places in Northampton will support the local Northamptonshire Community Foundation charity.
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Industry Implications
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3. Hospitality Industry - Disruptive innovation opportunity: Collaborate with breweries to offer exclusive seasonal beers on draught, providing a unique selling proposition to bars and pubs and attracting customers seeking novel drinking experiences.
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