Beavertown Brewery Launches Its New 'Frozen Neck' Beer for Christmas
Niko Pajkovic — November 8, 2022 — Lifestyle
References: beavertownbrewery & thedrinksbusiness
Just in time for Christmas, Beavertown Brewery has released a new glitter beer called 'Frozen Neck.' According to the brewer, the new beer was made using specialty hops that were frozen shortly after being plucked. Because of this, it is considered a seasonal twist on brewer's 'Neck Oil.'
Beaverton Brewery, which was founded in North London by brewer Login Plant, is now 100% owned by Heineken. However, the brand has maintained its indie roots by producing great-tasting craft beers. Of course, the new 'Frozen Neck' offering is all about Christmas novelty -- the beer glitters like a snow globe after being poured.
“For maximum sparkle, be sure to give your can a simple swirl before you pour. Then sit back, relax and enjoy the glitter," recommends Heineken.
Image Credit: Beavertown Brewery
Beaverton Brewery, which was founded in North London by brewer Login Plant, is now 100% owned by Heineken. However, the brand has maintained its indie roots by producing great-tasting craft beers. Of course, the new 'Frozen Neck' offering is all about Christmas novelty -- the beer glitters like a snow globe after being poured.
“For maximum sparkle, be sure to give your can a simple swirl before you pour. Then sit back, relax and enjoy the glitter," recommends Heineken.
Image Credit: Beavertown Brewery
Trend Themes
1. Glitter Beers - Alcoholic beverage brands can create different types of novelty drinks that appeal to their demographic audience.
2. Seasonal Beverages - Beverage companies can create seasonal twists on their existing products to attract customers during the holidays.
3. Specialty Hops - Companies can experiment with using specialty hops to create unique flavors and set themselves apart from competitors.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies can create unique and novel drinks to appeal to their customers and attract new ones.
2. Craft Beer - Craft beer companies can experiment with different ingredients and flavors to generate buzz and stand out in a crowded market.
3. Holiday Marketing - Companies can leverage the holiday season to create themed products and promotions that help drive traffic and boost sales.
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