The Carl's Jr. and Hardee's Primal Menu Celebrates Jurassic World Dominion
Michael Hemsworth — May 18, 2022 — Lifestyle
References: ckr & qsrmagazine
The Carl's Jr. and Hardee's Primal Menu has been debuted by CKE Restaurants Holdings, Inc. in partnership with Universal Pictures as a way for avid dinosaur fans to satiate their hunger. The menu is arriving ahead of the Jurassic World Dominion release, which will hit theaters June 10.
The menu includes the Primal Angus Thickburger, the Primal Biscuit with Fried Egg and the Primal Burrito, which are each packed with meaty, flavorful ingredients. The menu also includes a number of options for herbivores including the Beyond Wraptor Burger and the Double Beyond Wraptor Burger, and is rounded out with the Amber BBQ Sauce that pays homage to the amber resin showcased in the films.
The Carl's Jr. and Hardee's Primal Menu was touted by Vice President of Global Culinary Innovation of CKE Restaurants Own Klein who said, "Jurassic World is such an iconic franchise, just like our menus, that we wanted to make sure we were doing the films justice and pulled a lot of inspiration from them when we were creating these innovative menu items. The culinary team had a lot of fun with this and when consumers bite into these big, meaty items, we want them to be instantly transported to the world of Jurassic.”
Image Credit: CKE Restaurants
The menu includes the Primal Angus Thickburger, the Primal Biscuit with Fried Egg and the Primal Burrito, which are each packed with meaty, flavorful ingredients. The menu also includes a number of options for herbivores including the Beyond Wraptor Burger and the Double Beyond Wraptor Burger, and is rounded out with the Amber BBQ Sauce that pays homage to the amber resin showcased in the films.
The Carl's Jr. and Hardee's Primal Menu was touted by Vice President of Global Culinary Innovation of CKE Restaurants Own Klein who said, "Jurassic World is such an iconic franchise, just like our menus, that we wanted to make sure we were doing the films justice and pulled a lot of inspiration from them when we were creating these innovative menu items. The culinary team had a lot of fun with this and when consumers bite into these big, meaty items, we want them to be instantly transported to the world of Jurassic.”
Image Credit: CKE Restaurants
Trend Themes
1. Dino-themed Menus - The popularity of dinosaur-themed menus presents an opportunity for QSRs to create novelty items that appeal to fans of popular media franchises.
2. Beyond Meat Options - The inclusion of Beyond Meat options in the Primal Menu reflects a growing trend towards plant-based eating and provides an opportunity for restaurants to appeal to a wider variety of diners with dietary restrictions or preferences.
3. Movie Tie-ins - Partnering with popular film franchises provides QSRs with an opportunity to create unique and innovative menu items that align with the interests of their customers and generate buzz around new releases.
Industry Implications
1. Quick Service Restaurants (QSR) - QSRs can capitalize on the trend towards novelty and experiential dining by creating unique, themed menu items that appeal to fans of popular media franchises.
2. Meat Alternatives - The inclusion of Beyond Meat options in the Primal Menu highlights the growing popularity of plant-based eating and presents an opportunity for alternative protein manufacturers to partner with QSRs to create innovative, meat-free menu items.
3. Movie Entertainment - Partnering with popular film franchises such as Jurassic World presents an opportunity for companies in the film industry to collaborate with QSRs to create cross-promotional experiences that align with the interests of fans.
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