Carl’s Jr. and Hardee’s Now Have a New Godzilla Burger
Katherine Pendrill — April 4, 2021 — Lifestyle
References: fastfoodpost
Carl’s Jr. and Hardee’s recently teamed up with Warner Bros. and Legendary Entertainment to debut three new cinematic creations: the Godzilla Burger, the Kong Burger, and the Kong Chicken Sandwich.
The highly anticipated film Godzilla vs. Kong was released on March 31, 2021, and Carl’s Jr. and Hardee’s are celebrating with three dishes named after the main characters. The Godzilla Burger is a monstrous creation that features three one-third pound Angus beef patties layered with three slices of melted American cheese, four strips of bacon, and mayonnaise. The Kong Burger also features three beef patties topped with three slices of melted cheese, lettuce, tomato, and Santa Fe sauce. Finally, the King Kong Chicken Sandwich combines two crispy chicken patties with two slices of melted cheese, lettuce, tomato, and Santa Fe sauce.
All three of the new dishes will be available in more than 20 countries and regions around the world for a limited time.
Image Credit: CKE Restaurants
The highly anticipated film Godzilla vs. Kong was released on March 31, 2021, and Carl’s Jr. and Hardee’s are celebrating with three dishes named after the main characters. The Godzilla Burger is a monstrous creation that features three one-third pound Angus beef patties layered with three slices of melted American cheese, four strips of bacon, and mayonnaise. The Kong Burger also features three beef patties topped with three slices of melted cheese, lettuce, tomato, and Santa Fe sauce. Finally, the King Kong Chicken Sandwich combines two crispy chicken patties with two slices of melted cheese, lettuce, tomato, and Santa Fe sauce.
All three of the new dishes will be available in more than 20 countries and regions around the world for a limited time.
Image Credit: CKE Restaurants
Trend Themes
1. Film-inspired Food Creations - Opportunity for fast-food chains to collaborate with film studios to create unique food items that promote new movie releases.
2. Extreme Burger Stacking - Trend of stacking multiple beef patties and bacon in a single burger to appeal to consumers looking for indulgent, over-the-top meals.
3. International Limited Time Offer Menus - Trend for franchises to offer limited-time menu items available in multiple countries to generate hype and attract customers.
Industry Implications
1. Fast Food Chain - Opportunity for fast-food chains to collaborate with movie studios and create unique menu items to differentiate themselves from competitors.
2. Film Industry - Opportunity for film studios to collaborate with fast-food chains to create promotional tie-ins to increase engagement and generate buzz for new releases.
3. Food and Beverage Packaging Industry - Opportunity to design and manufacture packaging that highlights movie tie-ins and limited-time menu items, attracting consumers to try these products.
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