The Fierce Beer x Aberdeen FC Wasp Stout is Arriving for Winter
Michael Hemsworth — October 29, 2024 — Lifestyle
References: fiercebeer & retailtimes
The Fierce Beer x Aberdeen FC Wasp Stout has been unveiled as the latest creation from the partnership between the beer brand and the football club that will offer fans something new to try out this winter.
The beer comes in with a 4.2% ABV and is based on the dry Irish style stout with flaked and roasted barley used in the brewing process. This creates a beer with a rich, full body that has a dark roasted character which is further enhanced with the Maris Otter pale malt in the recipe. The beer boasts a yellow and black branding as a nod to the wasp-inspired aspect.
Sales Manager at Fierce Beer Craig Cargill commented on the Fierce Beer x Aberdeen FC Wasp Stout saying, "The opportunity to launch Wasp amidst the ‘stout revival’ of the UK couldn’t have come at a better time. As an Aberdeen-based brewery, Fierce Beer welcomes any new team up with Aberdeen Football Club, but this one we are particularly excited about as it’s something completely different for the football community."
The beer comes in with a 4.2% ABV and is based on the dry Irish style stout with flaked and roasted barley used in the brewing process. This creates a beer with a rich, full body that has a dark roasted character which is further enhanced with the Maris Otter pale malt in the recipe. The beer boasts a yellow and black branding as a nod to the wasp-inspired aspect.
Sales Manager at Fierce Beer Craig Cargill commented on the Fierce Beer x Aberdeen FC Wasp Stout saying, "The opportunity to launch Wasp amidst the ‘stout revival’ of the UK couldn’t have come at a better time. As an Aberdeen-based brewery, Fierce Beer welcomes any new team up with Aberdeen Football Club, but this one we are particularly excited about as it’s something completely different for the football community."
Trend Themes
1. Collaboration Beers - The partnership between Fierce Beer and Aberdeen FC to launch a unique stout showcases the growing trend of breweries teaming up with popular brands in other industries.
2. Stout Revival - The resurgence of the stout beer variety in the UK market aligns with Fierce Beer's launch of the Wasp Stout, indicating a renewed consumer interest in traditional yet robust beer styles.
3. Branded Merchandise - The use of yellow and black branding inspired by a wasp design demonstrates a trend where products now incorporate striking visual elements to enhance brand identity and appeal to loyal fan bases.
Industry Implications
1. Craft Brewing - The creation of innovative brews like the Wasp Stout reflects the dynamic and experimental nature of the craft brewing industry.
2. Sports Marketing - Collaborations between breweries and sports teams, such as Aberdeen FC and Fierce Beer, highlight the sports marketing industry's efforts to engage fans through exclusive product partnerships.
3. Brand Licensing - Licensing deals between different sectors, exemplified by the launch of a football-inspired stout, underscore the potential for cross-industry collaborations to capture diverse market interests.
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