Mrs Crimble’s Caramel Macaroons Come in Packs of Six
Michael Hemsworth — October 14, 2022 — Lifestyle
References: mrscrimbles & foodbev
The Mrs Crimble’s Caramel Macaroons are a new treat from the Ecotone UK-owned brand for consumers to pick up this fall as we head into the cold weather months as a more complexly flavored dessert.
The treat features the brand's signature macaroons with a caramel flavor and a light, moisture texture that's perfect for enjoyment on its own or with your choice of hot beverage. The treats come in packs of six and are perfect for consumers to pick up when looking to enjoy the flavor of freshly prepared macaroons without having to do any baking.
Marketing and Category Director at Ecotone UK Bryan Martins spoke on the Mrs Crimble’s Caramel Macaroons saying, "The sweetness of the caramel marries perfectly with the coconut base and moist texture of the macaroon, resulting in a truly indulgent and delicious treat for all to enjoy.”
The treat features the brand's signature macaroons with a caramel flavor and a light, moisture texture that's perfect for enjoyment on its own or with your choice of hot beverage. The treats come in packs of six and are perfect for consumers to pick up when looking to enjoy the flavor of freshly prepared macaroons without having to do any baking.
Marketing and Category Director at Ecotone UK Bryan Martins spoke on the Mrs Crimble’s Caramel Macaroons saying, "The sweetness of the caramel marries perfectly with the coconut base and moist texture of the macaroon, resulting in a truly indulgent and delicious treat for all to enjoy.”
Trend Themes
1. Prepackaged Desserts - The rise of prepackaged desserts offers an opportunity for manufacturers to innovate and create new flavor combinations that appeal to consumers' preferences.
2. Convenient Snacking - Convenient and portable snacks like prepackaged macaroons offer an opportunity to capitalize on the growing demand for on-the-go food options.
3. Gourmet Treats - The popularity of gourmet flavors like caramel in prepackaged treats presents an opportunity for brands to cater to consumers seeking indulgent, high-quality snacks.
Industry Implications
1. Packaged Food - Innovations in prepackaged desserts like caramel macaroons offer opportunities for growth and product differentiation in the packaged food industry.
2. Snack Foods - Convenient and portable snacks like prepackaged macaroons align with the growing demand for snack foods that are easy to eat on the go.
3. Gourmet Food - The popularity of gourmet flavors like caramel in prepackaged treats is a sign of shifting consumer preferences toward indulgent, high-quality foods in the gourmet food industry.
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