Revamped Sweet Biscuit Ranges

The Maryland Choc & Caramel cookies are being added to the sweet biscuit product range to help liven interest amongst shoppers as we head into the fall months.

The cookies are being launched alongside a packaging refresh that enhances the recognizable red and yellow branding for a more modern profile. The new flavor and updated branding is making its debut now in the UK where shoppers can find them in Asda locations for £1.50 per pack with additional retailers stocking them starting this month.

Trade Marketing Director at Fox's Burton's Companies (FBC) Colin Taylor spoke on the Maryland Choc & Caramel cookies and rebranding saying, "The evolution of Maryland’s brand identity is an exciting time for the business. We are already known for our quality recipe, affordability and signature packaging, but we know there’s more we can do to support retailers to make the most of the opportunity available. From consumer testing, we know that our new packaging has a stronger appeal to shoppers and better purchase intent.”