The McVitie’s Club Bar is Introducing a New Flavor
Michael Hemsworth — February 2, 2022 — Marketing
References: pladisglobal & foodbev
The McVitie’s Club bar is being launched by Pladis in the UK in a new flavor to provide consumers with access to a tasty new option that comes as the brand's first new flavor in 10 years. The salted caramel biscuit bar consists of a crunchy biscuit center that is paired with a thick layer of milk chocolate on the exterior along with a salted caramel cream on the interior. The bar is arriving on store shelves now at a price point of £1 for a pack of seven or £1.70 for a pack of eight.
Marketing Director at McVitie's, Pladis UK&I David Titman commented on the new McVitie’s Club bar saying, "McVitie’s Club has been a favourite among biscuit-lovers for many years, so we’re very excited to be able to offer a brand-new flavour for fans to try. The new biscuit has everything people know and love about Club, with its classic chunky chocolate exterior and crunchy biscuit middle, now with a sweet and salty twist. Salted caramel has become a hugely popular flavour over recent years, so we just couldn’t resist!”
Marketing Director at McVitie's, Pladis UK&I David Titman commented on the new McVitie’s Club bar saying, "McVitie’s Club has been a favourite among biscuit-lovers for many years, so we’re very excited to be able to offer a brand-new flavour for fans to try. The new biscuit has everything people know and love about Club, with its classic chunky chocolate exterior and crunchy biscuit middle, now with a sweet and salty twist. Salted caramel has become a hugely popular flavour over recent years, so we just couldn’t resist!”
Trend Themes
1. Salted Caramel Popularity - Capitalizing on the increasing popularity of salted caramel flavor in various products, offering a variety of innovative salted caramel flavored options.
2. Craveable Flavor Pairings - Exploring the combination of sweet and savory flavors in snack products, providing consumers with unique, crave-worthy taste experiences.
3. Affordable Indulgence - Offering premium flavors and textures in snack products at an accessible price point, catering to consumers seeking affordable luxuries.
Industry Implications
1. Snack Food Industry - Incorporating popular flavor profiles and unique combinations into new snack products, standing out in a competitive market.
2. Confectionery Industry - Expanding on the sweet and savory trend by creating diverse flavor combinations to entice consumers and boost product sales.
3. Bakery Industry - Innovating in flavor pairings and incorporating consumer-favorite tastes to drive the sales of bakery items and attract new customers.
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