This Printed Car Advertisment Gives a BMW Its Stripes
Laura McQuarrie — March 20, 2015 — Autos
References: bmw & adsoftheworld
Tons of people dream of being able to own and customize a luxury car, so this creative car advertisement from BMW helps to simulate the experience, even if it is only with paper.
The 'One with the Machine' print ad includes a full spread that comes with a set of transparent decals that can be applied to the side of the car. This includes a colorful swoosh and other small icons that can be placed as desired on the paper print car. Considering the size of the biggest sticker, there aren't a lot of options for placement, but it is a fun way to immerse yourself in the fantasy of being able to deck a BMW out with some bold racing stripes.
The 'One with the Machine' print ad includes a full spread that comes with a set of transparent decals that can be applied to the side of the car. This includes a colorful swoosh and other small icons that can be placed as desired on the paper print car. Considering the size of the biggest sticker, there aren't a lot of options for placement, but it is a fun way to immerse yourself in the fantasy of being able to deck a BMW out with some bold racing stripes.
Trend Themes
1. Customization Advertising - Opportunity for brands to create interactive ads that allow consumers to virtually customize products.
2. Immersive Marketing - Opportunity to engage consumers through creative and interactive marketing experiences.
3. Simulated Experiences - Opportunity to provide simulated experiences that allow consumers to envision products in their desired customization.
Industry Implications
1. Automotive - Opportunity for car manufacturers to develop innovative advertising campaigns to attract customers.
2. Advertising - Opportunity for advertising agencies to create unique and engaging advertisements that capture consumers' attention.
3. Print Media - Opportunity for print media companies to collaborate with brands in creating interactive print advertisements.
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