The New BMW Logo Has a Flat, Futuristic Design
Michael Hemsworth — March 5, 2020 — Autos
References: bmw & gearpatrol
The new BMW logo has been unveiled by the brand to help usher the automotive company into a new era that's focused on the future of transportation. Debuted on the new BMW Concept i4, the logo makes a few distinct changes to the iconic decal that has undergone a rather intensive redesign. The logo now features a design that is completely flat, and which utilizes a new font in order to strike a balance between the most recent iteration and the original designs previous in the 20th century.
The new BMW logo is no longer characterized by a predominantly black design, but instead allows the color of the vehicle itself to shine through thanks to the aforementioned see-through aesthetic of the decal.
The new BMW logo is no longer characterized by a predominantly black design, but instead allows the color of the vehicle itself to shine through thanks to the aforementioned see-through aesthetic of the decal.
Trend Themes
1. Flat Logo Design - Opportunity for companies to modernize their brand identity by adopting a flat logo design that aligns with futuristic aesthetics.
2. Transparent Branding - Disruptive innovation opportunity for automotive and other industries to experiment with transparent vehicle decals that allow the color of the vehicle to shine through.
3. Balancing Tradition and Modernity - Opportunity for brands to redesign their logos, striking a balance between past and future designs, to communicate a sense of continuity with a touch of innovation.
Industry Implications
1. Automotive - The automotive industry can explore the use of transparent vehicle decals to enhance branding and create a futuristic visual identity for their vehicles.
2. Graphic Design - Graphic design companies can capitalize on the trend of flat logo design by offering services to redesign logos for businesses looking to update their brand image.
3. Advertising - In the advertising industry, transparent decals can be utilized as an innovative promotional tool to draw attention to products or brands by incorporating them into various surfaces.
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