The Captain Morgan 'Prank Your Friends' Facebook App is Youth-Targeted
Allison Love — May 23, 2010 — Marketing
References: captainmorgan & apps.facebook
The Captain Morgan 'Prank Your Friends' app on Facebook is the newest in smart alcohol advertising. Allowing the app access to your Facebook page will allow you to call your friends and leave one of three hilarious voice messages to their machines. You can customize the message to make it even more believable.
Prank your friends with either the cougar, the cutie or the player. Captain Morgan is definitely capitalizing off of the younger generation of alcoholics and aiming their marketing campaign towards them. The Captain Morgan 'Prank your Friends application is pretty hilarious.
Prank your friends with either the cougar, the cutie or the player. Captain Morgan is definitely capitalizing off of the younger generation of alcoholics and aiming their marketing campaign towards them. The Captain Morgan 'Prank your Friends application is pretty hilarious.
Trend Themes
1. Youth-targeted Alcohol Advertising - Disruptive innovation opportunity: Develop new ways to engage and entertain young alcohol consumers through technology-based marketing campaigns.
2. Personalized Prank Messaging - Disruptive innovation opportunity: Create apps or platforms that allow users to customize and send humorous voice messages to friends or family members.
3. Innovative Alcohol Marketing - Disruptive innovation opportunity: Explore unconventional advertising strategies, like prankvertisements, to create memorable and impactful brand experiences.
Industry Implications
1. Alcohol Beverage - Disruptive innovation opportunity: Integrate technology and social media into alcohol marketing to target and engage younger consumers effectively.
2. Social Media Apps - Disruptive innovation opportunity: Develop new social media platforms or apps that combine humor, personalization, and entertainment to attract and engage users.
3. Advertising and Marketing - Disruptive innovation opportunity: Experiment with unconventional advertising tactics, like prankvertisements, to stand out and create buzz for brands.
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