The CAPI Packaging Keeps it Sweetly Simple
Susan Keefe — February 20, 2012 — Lifestyle
References: capi.au & lovelypackage
The refreshing beverage brand CAPI enlisted the impeccable design skills of CIP Creative to help craft the perfect look for the company's large line of carbonated sippers. The result of this creative collaboration is a series of rounded glass bottles punctuated with intriguing typography and yummy graphics of juicy fruit. Simple and direct, the CAPI branding directly reflects the nature of the product it adorns.
Focused on creating a reputable and premium product, CAPI crafts all of its beverages from the finest natural extracts and botanicals, ensuring a perfect sip every time. This commitment to excellence through simplicity of ingredients is inherent in the packaging. Clean and flawless, the packaging is effortlessly cool. These uniquely shaped clear bottles avoid unnecessary flourish in order to let the beverage speak for itself on store shelves.
Sweet, simple and bursting with excitement, the CAPI packaging is fabulously fruity.
Focused on creating a reputable and premium product, CAPI crafts all of its beverages from the finest natural extracts and botanicals, ensuring a perfect sip every time. This commitment to excellence through simplicity of ingredients is inherent in the packaging. Clean and flawless, the packaging is effortlessly cool. These uniquely shaped clear bottles avoid unnecessary flourish in order to let the beverage speak for itself on store shelves.
Sweet, simple and bursting with excitement, the CAPI packaging is fabulously fruity.
Trend Themes
1. Clean Packaging Design - The trend of clean and minimalistic packaging design creates an opportunity for brands to showcase the simplicity and quality of their products.
2. Typography and Graphics Combination - The trend of combining intriguing typography with eye-catching graphics opens up innovative possibilities for brands to create visually appealing packaging.
3. Natural and Botanical Ingredients - The trend of using natural extracts and botanical ingredients in beverages presents an opportunity for brands to highlight the quality and health benefits of their products.
Industry Implications
1. Beverage Packaging - The beverage packaging industry can leverage clean and minimalistic packaging design to differentiate their products and highlight their quality.
2. Graphic Design - The graphic design industry can explore the trend of combining typography and graphics to create visually appealing packaging for various products.
3. Natural Food and Beverage - The natural food and beverage industry can capitalize on the trend of using natural and botanical ingredients to communicate the health benefits of their products.
2.9
Score
Popularity
Activity
Freshness
