Baskin Robbins Created a Candy-Topped Box of Chocolates Cake
Laura McQuarrie — February 1, 2021 — Lifestyle
References: BaskinRobbins & prnewswire
This Valentine's Day, Baskin Robbins created a sweet Valentine's ice cream cake inspired by chocolate boxes and it shares a sweet new take on a holiday tradition. The Box of Chocolates Cake boasts a heart-shaped design that's topped with real milk chocolate candies and it can be customized to one's liking. Ice cream lovers will enjoy being able to choose their favorite ice cream flavor and one of two sizes, so that they can appreciate just the right amount of ice cream, fudge and candies.
Baskin Robbins is also bringing back a beloved flavor, Love Potion #31, as February's Flavor of the Month. This classic Valentine's Day treat features raspberry-filled chocolate-flavored hearts, plus chocolate-flavored chips and colorful swirls of raspberry ribbon in a white chocolate and raspberry ice cream.
Baskin Robbins is also bringing back a beloved flavor, Love Potion #31, as February's Flavor of the Month. This classic Valentine's Day treat features raspberry-filled chocolate-flavored hearts, plus chocolate-flavored chips and colorful swirls of raspberry ribbon in a white chocolate and raspberry ice cream.
Trend Themes
1. Customizable Ice Cream Cakes - There is an opportunity for companies to provide customizable dessert options that cater to individual preferences.
2. Revamped Classic Flavors - There is a market for bringing back old favorites with new twists that cater to seasonal events or current tastes.
3. Holiday-themed Treats - Creating holiday-themed treats offers businesses a chance to capture a targeted market during seasonal events.
Industry Implications
1. Food and Beverage - Businesses in this industry can explore creating personalized, holiday-themed desserts.
2. Retail - Retailers can capitalize on the market of Valentine's Day and other seasonal holidays by offering themed treats.
3. Hospitality - Hotels and restaurants can offer holiday-themed desserts as part of their menus to delight customers.
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