These New Mule 2.0 Canned Cocktails Come in Four Varieties
Michael Hemsworth — January 6, 2021 — Marketing
These new Mule 2.0 canned cocktails are being launched by the brand in the US in a bid to offer consumers access to a range of different flavors and recipes that they might not otherwise have tried. The brand's cocktail offerings now has four new varieties including the London Mule, Mexican Mule, Caribé Mule and the Old Fashioned Mule, which are made with gin, tequila, rum and bourbon whiskey, respectively. The new drinks each have a 5% ABV rating to make them more applicable for consumers who might not be interested in the brand's 8% ABV original Moscow Mule.
The new Mule 2.0 canned cocktails are all being launched in 34 states at retailers including Target and Walmart as well as several independent stores.
The new Mule 2.0 canned cocktails are all being launched in 34 states at retailers including Target and Walmart as well as several independent stores.
Trend Themes
1. Canned Cocktails - The rise of canned cocktails presents an opportunity for beverage companies to experiment with unique and sophisticated flavors in convenient packaging.
2. Exploration of Different Flavors - There is a trend towards consumers seeking out new and interesting flavor profiles, which presents an opportunity for beverage companies to differentiate themselves through innovation and experimentation.
3. Low-abv Alternatives - As consumers look for healthier choices, there is an opportunity for beverage companies to develop more low-ABV options that still deliver on taste and quality.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of canned cocktails by developing new products that cater to the demand for convenience and unique flavors.
2. Alcohol Industry - The alcohol industry can develop new and innovative low-ABV options that cater to consumers looking for healthier drink choices without sacrificing taste or quality.
3. Retail Industry - Retailers can capitalize on the trend of canned cocktails by strategically placing them in high-traffic areas and promoting them to consumers as a convenient and sophisticated alternative to traditional beverages.
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