The Calm Drinks CBD-Infused Cold Brew Coffee Comes in Two Flavors
Michael Hemsworth — February 13, 2020 — Marketing
References: calmdrinks & foodbev
The Calm Drinks CBD-infused cold brew coffee is a new range of products for consumers who are looking for a way to perk up their energy level in a calm, soothing way.
The drinks are formulated to provide an energizing experience that's distinctly calmer than other varieties on the market in order to help a person stay alert and focused throughout the day. The beverages come in two flavor options including Americano and Caffe Latte, which are both free from dairy and suitable for vegans.
The UK-based brand spoke on the Calm Drinks CBD-infused cold brew coffees saying, "Cold Brew Coffee has seen a large growth in popularity over the past 18 months. Originally started in the United States, it has become more mainstream in the UK. Where Calm differ in their approach is by adding CBD to their drinks. As with cold brew, the use of CBD has had a meteoric rise in use and popularity in the UK, with reports saying it now outsells vitamin C and vitamin D combined.”
The drinks are formulated to provide an energizing experience that's distinctly calmer than other varieties on the market in order to help a person stay alert and focused throughout the day. The beverages come in two flavor options including Americano and Caffe Latte, which are both free from dairy and suitable for vegans.
The UK-based brand spoke on the Calm Drinks CBD-infused cold brew coffees saying, "Cold Brew Coffee has seen a large growth in popularity over the past 18 months. Originally started in the United States, it has become more mainstream in the UK. Where Calm differ in their approach is by adding CBD to their drinks. As with cold brew, the use of CBD has had a meteoric rise in use and popularity in the UK, with reports saying it now outsells vitamin C and vitamin D combined.”
Trend Themes
1. Cbd-infused Beverages - Incorporating CBD oil into beverages can change the experience consumers expect and offer potential health benefits.
2. Functional Beverages - A growing trend toward functional beverages with added health benefits is expanding the beverage market in new ways.
3. Alternative Coffee - Non-traditional coffee offerings, like cold brew and CBD-infused blends, are becoming increasingly popular among consumers seeking new flavor experiences.
Industry Implications
1. Food and Beverage - Incorporating CBD into mainstream food and beverage applications offers a new product line with potential health benefits.
2. Health and Wellness - CBD-infused beverages can offer consumers a potential wellness experience through their calming and energizing effects.
3. Alternative Health - CBD oil as a supplement in beverages has the potential to disrupt the alternative health market, offering a new delivery method for natural remedies.
4.6
Score
Popularity
Activity
Freshness
