Cadbury Duos are Launching in a New Packaging Format
Michael Hemsworth — January 14, 2022 — Marketing
References: mondelezinternational & talkingretail
The Cadbury Duos product range is being updated by brand owner Mondelēz International in a bid to help encourage portion control amongst consumers and support the concept of mindful snacking. The new Twist Wrap packaging will be used across the Duos range, which can be twisted to reseal it and save some of the treat for later. This could help consumers to be more mindful about enjoying foods that should be limited like chocolate.
Brand Manager for Cadbury at Mondelēz International Kelly Lawrence spoke on packaging update for the Cadbury Duos product range saying, "Following good results during concept testing, we are excited to announce the new packaging this year, allowing shoppers to indulge in a sweet treat then easily reseal and save the remainder of the product for later. We have put a lot of time and investment into ‘portionable’ packaging as a way of empowering consumers to snack in a more mindful way, and we are excited to see what shoppers think. Duos are the growth driver of singles, particularly in the independent convenience channel, so an important part of any retailer’s chocolate range.”
Brand Manager for Cadbury at Mondelēz International Kelly Lawrence spoke on packaging update for the Cadbury Duos product range saying, "Following good results during concept testing, we are excited to announce the new packaging this year, allowing shoppers to indulge in a sweet treat then easily reseal and save the remainder of the product for later. We have put a lot of time and investment into ‘portionable’ packaging as a way of empowering consumers to snack in a more mindful way, and we are excited to see what shoppers think. Duos are the growth driver of singles, particularly in the independent convenience channel, so an important part of any retailer’s chocolate range.”
Trend Themes
1. Mindful Snacking - There is an opportunity for companies to develop portion-controlled packaging for other snacks to support mindful snacking.
2. Sustainability Packaging - Companies can adopt more environmentally friendly packaging, such as biodegradable or compostable materials, to address the increasing consumer demand for sustainability.
3. Personalized Packaging - The use of personalized packaging such as customized text or imagery can attract consumers and increase brand loyalty.
Industry Implications
1. Food Industry - Companies in the food industry can explore innovative packaging options to address consumer demand for portion control and mindful snacking habits.
2. Packaging Industry - There is an opportunity for the packaging industry to develop new and innovative materials and designs that promote sustainability and mindful snacking.
3. Retail Industry - Retailers can work with manufacturers to offer personalized packaging to differentiate their products from competitors and attract consumers.
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