These Calgary Farmers' Market Ads Serve Up Fresh Food
Amelia Roblin — July 20, 2011 — Lifestyle
References: waxpartnership & adsoftheworld
Grocery stores have come to stock increasingly more pre-prepared food, which tends to be appetizing for all of the wrong reasons. These Calgary Farmers' Market ads are an attempt to draw health-conscious consumers back to fresh fruits and vegetables, using freshness as their main selling point.
The WAX agency has, however, opted for an unusual approach to communicating this sense of natural and newly picked products. Using a brown egg, a cob of corn and a lemon, the team has dressed each so that it references a state of being ready to eat, but in a somewhat processed look.
The is an egg timer that's clocked to complete, the corn become the utensils with which one eats it, and lastly, the Calgary Farmers' Market ads turn the citrus fruit into a pre-squeezed bottle of lemon juice.
The WAX agency has, however, opted for an unusual approach to communicating this sense of natural and newly picked products. Using a brown egg, a cob of corn and a lemon, the team has dressed each so that it references a state of being ready to eat, but in a somewhat processed look.
The is an egg timer that's clocked to complete, the corn become the utensils with which one eats it, and lastly, the Calgary Farmers' Market ads turn the citrus fruit into a pre-squeezed bottle of lemon juice.
Trend Themes
1. Prepared Food Advertising - Opportunity for innovative advertising campaigns that promote freshness and appeal to health-conscious consumers.
2. Interactive Food Marketing - Opportunity to engage consumers through interactive and creative advertisement designs.
3. Functional Food Packaging - Opportunity to create packaging that enhances the consumer experience and highlights the convenience of ready-to-eat products.
Industry Implications
1. Advertising - Advertising agencies can explore new ways to showcase food products and connect with health-conscious consumers.
2. Food Retail - Grocery stores can leverage innovative advertising strategies to promote fresh produce and increase consumer interest.
3. Packaging - Packaging companies can develop functional designs that communicate freshness and convenience for prepared food products.
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