The TDP Debuts a New Easter Ad for Fresh Thyme Market
Grace Mahas — April 14, 2022 — Marketing
References: youtube
In anticipation of Easter, the Distillery Project (TDP), the full-service advertising agency, recently launched a new series of ads for Fresh Thyme Market to showcase the retailer's high-quality food. Dubbed 'Spring Bounty,' the new video ad is a continuation of the 'Get Real' campaign the agency launched for the retailer in 2021.
The Spring Bounty spot was meant to grow the platform and drive consideration for the retailer as an exciting, healthy, farm-to-table option for Easter dinner. The ad follows a bunny who finds a family setting to heat a healthy dinner at a table in a field.
“Our task was to show how Fresh Thyme delivers on the promise of ‘real’ by providing shoppers with real, local, organic, and hand-picked options for a memorable Easter meal,” Jane Condon, copywriter at TDP said. “Using the Easter bunny as our guide, we wanted to excite viewers, make them consider the sources of their food, and show how FTM makes quality and value an everyday possibility.”
The Spring Bounty spot was meant to grow the platform and drive consideration for the retailer as an exciting, healthy, farm-to-table option for Easter dinner. The ad follows a bunny who finds a family setting to heat a healthy dinner at a table in a field.
“Our task was to show how Fresh Thyme delivers on the promise of ‘real’ by providing shoppers with real, local, organic, and hand-picked options for a memorable Easter meal,” Jane Condon, copywriter at TDP said. “Using the Easter bunny as our guide, we wanted to excite viewers, make them consider the sources of their food, and show how FTM makes quality and value an everyday possibility.”
Trend Themes
1. Spring-inspired Market Ads - Ad campaigns featuring spring-inspired imagery and themes to promote high-quality food options for holiday meals.
2. Farm-to-table Easter Dinner - Highlighting locally sourced, organic, and hand-picked options for Easter dinner as a way to differentiate from traditional grocery stores.
3. Continuation of 'get Real' Campaign - Building on the success of the 'Get Real' campaign to promote Fresh Thyme Market as a reliable source for healthy and sustainable food options.
Industry Implications
1. Advertising - Opportunities to create visually compelling ad campaigns that promote healthy and sustainable food options for holidays.
2. Grocery/retail - Innovations that support sourcing and promoting locally sourced and organic food options that appeal to health-conscious consumers.
3. Foodservice/restaurant - Opportunities to create farm-to-table Easter dinner menu options that appeal to health-conscious diners.
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