The Calbee Harvest Snaps Range is Launching in the UK
Michael Hemsworth — August 10, 2021 — Marketing
References: calbee & talkingretail
The Calbee Harvest Snaps range is being launched by the brand in the UK as a health-focused lineup of snacks for consumers seeking out a better-for-you alternative to the fried options on the market. The snacks come in the form of the Sour Cream & Chive Lentil Rings and the Thai Sweet Chilli Lentil Puffs, which are both set to come in several serving sizes to choose from. The snacks all maintain a recipe that is gluten-free, vegan and non-HFSS compliant.
Commercial Director at Calbee UK Jon Wood spoke on the new Calbee Harvest Snaps range saying, "We believe that Harvest Snaps is the first bagged snack to provide retailers with a viable and scalable solution to meet the new HFSS regulations. The brand represents our most innovative UK launch, responding to a genuine consumer need whilst addressing current concerns around obesity – a great tasting positive swap versus traditional crisps and snacks. Over 80% of major retailer shoppers surveyed recently said they would likely buy the new Harvest Snaps range. This gives us confidence that the brand will perform well in the market and we have high hopes that Harvest Snaps will become the major player in better for you, plant-based bagged snacking.”
Commercial Director at Calbee UK Jon Wood spoke on the new Calbee Harvest Snaps range saying, "We believe that Harvest Snaps is the first bagged snack to provide retailers with a viable and scalable solution to meet the new HFSS regulations. The brand represents our most innovative UK launch, responding to a genuine consumer need whilst addressing current concerns around obesity – a great tasting positive swap versus traditional crisps and snacks. Over 80% of major retailer shoppers surveyed recently said they would likely buy the new Harvest Snaps range. This gives us confidence that the brand will perform well in the market and we have high hopes that Harvest Snaps will become the major player in better for you, plant-based bagged snacking.”
Trend Themes
1. Plant-based Snack Alternatives - The popularity of plant-based snacks, such as Calbee Harvest Snaps, presents opportunities for the development of more innovative products in this space.
2. Non-hfss Compliant Snacks - Non-HFSS compliant snacks like Calbee Harvest Snaps offer a healthier alternative to traditional fried snacks and highlight the potential for similarly nutritious product development.
3. Gluten-free Snacks - Gluten-free options such as the Calbee Harvest Snaps range cater to a growing demographic, and offer opportunities for the growth of the gluten-free snack market.
Industry Implications
1. Plant-based Snacks - Companies can develop innovative plant-based snacks, similar to Calbee Harvest Snaps, to cater to the increasing demand for healthier snack alternatives.
2. Snack Manufacturing - Manufacturers can tap into the non-HFSS compliant snack market, following the example of Calbee Harvest Snaps, in order to capture a growing consumer demographic seeking health-conscious options.
3. Gluten-free Products - The increasing demand for gluten-free options, such as the Calbee Harvest Snaps range, presents opportunities for the development of innovative gluten-free snack products for the health-conscious consumer.
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