The Harvest Snaps Popper Duos Have Been Relaunched by the Brand
Michael Hemsworth — June 6, 2020 — Marketing
References: harvestsnaps & csnews
The Harvest Snaps Popper Duos snacks have been relaunched by the brand to make them more applicable for adult consumers and children alike who are seeking out a flavorful yet healthful snack.
The snacks feature the same dual-flavor profile as the original, but have been combined into a single puff instead of having two different ones in the same pack. The snack comes in three features flavors including BBQ & Ranch, Yellow & White Cheddar and Salsa & Cheddar, which are all made with green peas or red lentils to make them a fiber-rich snack.
The Harvest Snaps Popper Duos snacks are baked and not fried as always, and will fit well into the balance lifestyle of consumers of all age ranges.
The snacks feature the same dual-flavor profile as the original, but have been combined into a single puff instead of having two different ones in the same pack. The snack comes in three features flavors including BBQ & Ranch, Yellow & White Cheddar and Salsa & Cheddar, which are all made with green peas or red lentils to make them a fiber-rich snack.
The Harvest Snaps Popper Duos snacks are baked and not fried as always, and will fit well into the balance lifestyle of consumers of all age ranges.
Trend Themes
1. Single-puff Snacks - There is an opportunity to create single-puff snacks with unique flavors for both children and adults, providing a convenient and flavorful snack option.
2. Fiber-rich Snacks - The demand for fiber-rich snacks presents an opportunity to develop innovative products using ingredients like green peas or red lentils to cater to health-conscious consumers.
3. Baked Snacks for All Ages - The market for baked snacks that align with a balanced lifestyle of consumers across different age ranges offers potential for disruptive innovation and market growth.
Industry Implications
1. Snack Food Industry - The snack food industry can explore new product offerings that cater to the demand for single-puff snacks with unique flavors and fiber-rich options to target a wider consumer base.
2. Health Food Industry - The health food industry can capitalize on the opportunity to develop fiber-rich snacks using ingredients like green peas or red lentils to provide nutritious and flavorful options for health-conscious consumers.
3. Convenience Food Industry - The convenience food industry can tap into the market for baked snacks that suit the balanced lifestyle of consumers, offering convenient and guilt-free options for all age groups.
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