The New Pringles Multigrain Range is Launching in the UK
Michael Hemsworth — September 9, 2022 — Marketing
The Pringles Multigrain range is being debuted in the UK to provide consumers with a healthier option when compared to conventional crisp offerings presently available.
The snack features a blend of fiber and grains including barley and wheat, and is formulated with less salt than the original. The snack comes in three flavors including Roast Chicken & Rosemary, BBQ Sauce and Sour Cream & Chilli. The crisps come in response to growing demand for low-salt snacks and are arriving ahead of the HFSS legislation in the UK.
Kellogg's UK Managing Director Chris Silcock spoke on the Pringles Multigrain range saying, "Kellogg’s is committed to developing foods that are better for people and provide more choice. We know that many adults want snack brands to offer more healthy options but they still want them to taste great. That’s why we developed the Pringles Multigrain range.”
The snack features a blend of fiber and grains including barley and wheat, and is formulated with less salt than the original. The snack comes in three flavors including Roast Chicken & Rosemary, BBQ Sauce and Sour Cream & Chilli. The crisps come in response to growing demand for low-salt snacks and are arriving ahead of the HFSS legislation in the UK.
Kellogg's UK Managing Director Chris Silcock spoke on the Pringles Multigrain range saying, "Kellogg’s is committed to developing foods that are better for people and provide more choice. We know that many adults want snack brands to offer more healthy options but they still want them to taste great. That’s why we developed the Pringles Multigrain range.”
Trend Themes
1. Low-salt Snacks - The demand for low-salt snacks creates an opportunity for companies to develop healthier options, like the Pringles Multigrain range, without sacrificing taste.
2. Multigrain Snacks - The popularity of multigrain snacks offers companies an opportunity to innovate by incorporating a variety of grains and fibers into their products, like Pringles did with their Multigrain range.
3. Healthy Snacking - The trend towards healthier snacking options allows companies to develop products with reduced salt, sugar, and fat content, like the Pringles Multigrain range, to cater to health-conscious consumers.
Industry Implications
1. Snack Food - The snack food industry has the opportunity to innovate by incorporating more grains and fibers into their products, responding to the demand for healthier options, as seen with the launch of the Pringles Multigrain range.
2. Food Manufacturing - Food manufacturers can take advantage of the shift towards healthier snacking options by reformulating their products to reduce salt, sugar, and fat content, as demonstrated by the development of the Pringles Multigrain range by Kellogg's.
3. Healthy Food - The demand for healthier snack options presents an opportunity for the healthy food industry to develop products that are satisfying and flavorful, like the Pringles Multigrain range, without compromising on nutritional value.
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