Starbucks Japan's Dessert Drink Mixes Sakura & White Chocolate
Laura McQuarrie — January 28, 2022 — Lifestyle
References: suntory.co.jp & soranews24
Sakura sweets season is being celebrated with a brand-new pudding-like cherry blossom drink from Starbucks Japan and this decadent dessert drink represents the newest addition to the brand's line of Chilled Cups. The Sakura White Chocolate with Milk Pudding is a treat that can only be found at Japanese convenience stores and unlike many of the other products from this line that are made with a focus on caffeine, this one is all about pure indulgence. The product boasts an uplifting cherry blossom aroma and a pudding-like texture.
Dessert-inspired beverages appeal to consumers who are seeking indulgent tastes that satisfy their sense of nostalgia and Sakura White Chocolate with Milk Pudding helps to kick off the start of cherry blossom season in a convenient, comforting and delicious way.
Dessert-inspired beverages appeal to consumers who are seeking indulgent tastes that satisfy their sense of nostalgia and Sakura White Chocolate with Milk Pudding helps to kick off the start of cherry blossom season in a convenient, comforting and delicious way.
Trend Themes
1. Indulgent Dessert Beverages - As consumers increasingly seek out indulgent flavors, there is an opportunity for beverage makers to develop more dessert-inspired drinks.
2. Seasonal Flavor Celebrations - Creating limited edition drinks that celebrate seasonal flavors can generate excitement and drive sales for brands.
3. Convenient Store Offerings - Brands could explore opportunities to partner with convenience stores to increase accessibility and availability of their products.
Industry Implications
1. Food and Beverage - Indulgent beverages and seasonal flavor celebrations are opportunities for innovation in the food and beverage industry.
2. Convenience Stores - Convenience stores could explore partnerships with brands to offer exclusive products and drive sales in the competitive retail industry.
3. Hospitality - Hotels and restaurants could incorporate seasonal flavor celebrations and dessert-inspired beverages into their menus to enhance the guest experience and differentiate themselves from competitors.
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