NestFresh's Branding Emphasizes Its Free Roam, Cage-Free Eggs
Laura McQuarrie — February 27, 2017 — Lifestyle
References: nestfresh & trndmonitor
It is common for most cartons with free range or cage-free eggs to be simply marked as such, but NatureFresh's expanded line of pasture-raised eggs puts a specific emphasis on the quality of life that it gives to its chickens.
As a producer of sustainable, local, humane and natural eggs, NatureFresh's Pasture Raised Organic Eggs, Pasture Raised Non-GMO Eggs and Pasture Raised Soy Free Eggs now include details on the lives of its chickens. This includes that each hen has 108 square feet of its own grass and fresh air. This idyllic picture is painted again with descriptions like "Eggs from hens that enjoy fresh air, sunshine and the outdoors."
Now that many consumers are becoming aware of the mistreatment of animals across the food and beverage industry that are raised for what they can produce, they are consciously supporting businesses that act with values that match their own.
As a producer of sustainable, local, humane and natural eggs, NatureFresh's Pasture Raised Organic Eggs, Pasture Raised Non-GMO Eggs and Pasture Raised Soy Free Eggs now include details on the lives of its chickens. This includes that each hen has 108 square feet of its own grass and fresh air. This idyllic picture is painted again with descriptions like "Eggs from hens that enjoy fresh air, sunshine and the outdoors."
Now that many consumers are becoming aware of the mistreatment of animals across the food and beverage industry that are raised for what they can produce, they are consciously supporting businesses that act with values that match their own.
Trend Themes
1. Sustainable Food Packaging - Exploring biodegradable, recyclable, and eco-friendly packaging materials for sustainable food packaging.
2. Consumer Demand for Ethical Food - Capitalizing on consumer interest in ethically-raised animals for meat and egg production by promoting transparency in supply chains.
3. Innovative Marketing for Sustainable Food Brands - Developing unique branding strategies that emphasize eco-friendly practices, ethical treatment of animals, and sustainable sourcing of ingredients.
Industry Implications
1. Food Packaging Industry - Opportunities to innovate and develop more sustainable packaging materials to accommodate increased demand for ethical food products.
2. Organic Food Industry - Capitalizing on increased consumer awareness of ethical food production practices by promoting sustainable and humane farming methods.
3. Marketing and Branding Industry - Partnering with sustainable food brands to develop innovative and compelling storytelling that highlights the ethical values and sustainability practices of the brand.
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