Califia Farms Launches New Line of 'Café Mixers'
Niko Pajkovic — August 11, 2022 — Lifestyle
References: califiafarms & theshelbyreport
Los Angeles-based alternative dairy brand Califa Farms has announced the launch of an all-new product line called Iced Café Mixers. The line consists of a range of dairy-free creamers that have specifically been developed for cold brew coffee drinks. To start, the line will include Vanilla Sweet Crème and Caramel Crème.
Up until now, Califa had only made creamers for hot coffee. According to the company, the move to cold creamers was, in part, a decision made to attract younger consumers who have shown a preference for cold coffee beverages over hot ones.
“Gen Z and millennials drink iced coffee throughout the day and all year round, and we saw an opportunity to develop a groundbreaking product to better meet their needs. These Iced Café Mixers allow them to enjoy their iced coffee to the very last drop with absolutely no compromise on flavor, creaminess, or whitening," said Suzanne Ginestro, chief marketing officer at Califia Farms.
Image Credit: Califa Farms
Up until now, Califa had only made creamers for hot coffee. According to the company, the move to cold creamers was, in part, a decision made to attract younger consumers who have shown a preference for cold coffee beverages over hot ones.
“Gen Z and millennials drink iced coffee throughout the day and all year round, and we saw an opportunity to develop a groundbreaking product to better meet their needs. These Iced Café Mixers allow them to enjoy their iced coffee to the very last drop with absolutely no compromise on flavor, creaminess, or whitening," said Suzanne Ginestro, chief marketing officer at Califia Farms.
Image Credit: Califa Farms
Trend Themes
1. Dairy-free Creamers for Cold Coffee - The launch of the Iced Café Mixers line by Califia Farms introduces a new trend of dairy-free creamers that cater specifically to the needs of cold coffee drinkers.
2. Targeting Younger Consumers - Califia Farms' decision to create cold creamers was largely motivated by the opportunity to attract younger consumers who prefer cold coffee beverages over hot ones.
3. Sustained Demand for Dairy Alternatives - The growing popularity of dairy-free creamers for both hot and cold coffee drinks highlights a trend of sustained demand for plant-based alternatives to traditional dairy products.
Industry Implications
1. Alternative Dairy Products - Califia Farms' launch of its Iced Café Mixers line represents an opportunity for alternative dairy brands to expand their product lines and cater to the changing preferences of consumers.
2. Cold Coffee Beverages - The trend towards cold coffee beverages presents a disruption opportunity for companies to innovate and offer unique, tailored products that cater to the needs of this growing market segment.
3. Plant-based Food Industry - The continued popularity of dairy-free creamers reflects a larger trend towards plant-based alternatives across the food industry, which offers numerous opportunities for innovation and growth.
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