Alpro Barista Caramel is Made with No Dairy and Added Calcium
Michael Hemsworth — September 12, 2024 — Lifestyle
References: alpro & scottishgrocer
The Alpro Barista Caramel creamer is the brand's latest addition to its namesake Barista product lineup that's crafted with a plant-based recipe to work well for consumers seeking a way to elevate their favorite cups of coffee.
The product features oat and soy milk that have been blended to achieve the perfect consistency for smoothness, while the incorporation of caramel flavor gives the creamer an indulgent touch. The product is suited for being poured into your morning cup of coffee or foamed up to achieve barista-grade drinks from the comfort of home. The product comes in 750ml cartons priced at £1.75 and is available for purchase at Morrisons, Tesco and Sainsbury's.
Head of Category Management Tom Kerr commented on the Alpro Barista Caramel creamer saying, "We know a lot of people are consistently seeking out flavours when it comes to their coffee drinking habits, with research showing that around 66% of consumers have an interest in purchasing the caramel concept. Ensuring we’re addressing consumer flavour preferences is vital as we evolve our portfolio. However, we also remain committed to helping shoppers live a healthier lifestyle. The introduction of Barista Caramel Flavour which combines great taste with the added benefits from calcium, vitamin D2 and B2, reassures people that they’re making a healthy choice when making their coffee.”
The product features oat and soy milk that have been blended to achieve the perfect consistency for smoothness, while the incorporation of caramel flavor gives the creamer an indulgent touch. The product is suited for being poured into your morning cup of coffee or foamed up to achieve barista-grade drinks from the comfort of home. The product comes in 750ml cartons priced at £1.75 and is available for purchase at Morrisons, Tesco and Sainsbury's.
Head of Category Management Tom Kerr commented on the Alpro Barista Caramel creamer saying, "We know a lot of people are consistently seeking out flavours when it comes to their coffee drinking habits, with research showing that around 66% of consumers have an interest in purchasing the caramel concept. Ensuring we’re addressing consumer flavour preferences is vital as we evolve our portfolio. However, we also remain committed to helping shoppers live a healthier lifestyle. The introduction of Barista Caramel Flavour which combines great taste with the added benefits from calcium, vitamin D2 and B2, reassures people that they’re making a healthy choice when making their coffee.”
Trend Themes
1. Dairy-free Caramel Products - The growing interest in dairy-free caramel products highlights a shift towards indulgence in plant-based diets.
2. Calcium-enhanced Beverages - The addition of calcium to coffee creamers indicates a trend towards blending taste with health benefits.
3. Home-prepared Barista Coffee - The rise in products designed for home-prepared barista-grade coffee reflects increased demand for high-quality, convenient coffee experiences.
Industry Implications
1. Plant-based Food and Beverage - The plant-based food and beverage sector is being bolstered by innovative dairy alternatives that cater to both indulgence and health.
2. Functional Foods - Functional foods are seeing growth with products that not only taste good but also provide essential nutrients like calcium and vitamins.
3. Grocery Retail - Grocery retailers benefit from stocking premium coffee enhancers that meet the evolving flavor and health preferences of consumers.
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