C4 Whey Protein is Arriving This Fall in a Hershey-Approved Flavor
Michael Hemsworth — September 23, 2024 — Lifestyle
References: foodbev
C4 Whey Protein powder is receiving a candy bar-inspired flavor update to provide health-conscious consumers alike with a way to enjoy the signature taste of their favorite treats in a nutrition-minded way. The whey protein is making its debut this fall in Reese's Peanut Butter Cup and Hershey's Milk Chocolate flavors, which respond to consumer demand for athletic supplements with indulgent and familiar taste experiences. The protein powders each contain zero grams of sugar to help them work well for nutrition-conscious consumers looking to reduce their intake.
Director of Global Licensing at The Hershey Licensing Company Andy Paladino spoke on the new C4 Whey Protein powders saying, "We are constantly seeking new ways to introduce our adored Hershey candy and chocolate treats in innovative formats. These new beverages and powders sweeten the performance category for athletes and fitness enthusiasts to achieve their best, and we are thrilled to partner with C4 to deliver this lineup."
Director of Global Licensing at The Hershey Licensing Company Andy Paladino spoke on the new C4 Whey Protein powders saying, "We are constantly seeking new ways to introduce our adored Hershey candy and chocolate treats in innovative formats. These new beverages and powders sweeten the performance category for athletes and fitness enthusiasts to achieve their best, and we are thrilled to partner with C4 to deliver this lineup."
Trend Themes
1. Candy-inspired Nutritional Supplements - The convergence of candy flavors with health supplements is transforming consumer expectations, merging indulgence with balanced nutrition.
2. Zero-sugar Protein Options - Consumer interest in managing sugar intake has driven the development of protein powders that deliver flavor without compromising dietary goals.
3. Familiar Flavor Innovation - Harnessing beloved candy flavors in supplemental nutrition products taps into the nostalgia trend while promoting healthier lifestyle choices.
Industry Implications
1. Nutritional Supplements - The nutritional supplement industry is evolving with integrated flavor enhancements to meet the dual demands of taste and health.
2. Sports Nutrition - Sports nutrition is seeing a shift as traditional indulgent flavors are reformulated to support athletic performance without added sugars.
3. Flavor Licensing - Flavor licensing is experiencing growth as partnerships between confectionery brands and health-focused products create new market opportunities.
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