The Bud Light Platinum Seltzer Comes in Three Unique Flavors
Riley von Niessen — September 3, 2020 — Marketing
References: anheuser-busch
Bud Light is expanding its Platinum lineup with the addition of the Platinum Seltzer, which comes in three natural fruit flavors: Citrus, Wild Berry, and Blood Orange.
The hard seltzer includes 8% alcohol, and is made with sparkling water, cane sugar, and agave. To suit different consumer preferences, Bud Light offers the Platinum Seltzer in slim 12 oz. cans that come as a variety six-pack, in addition to single-flavor packs for those who prefer to stick to their favorite. Consumers can also purchase single cans, which come in both 25 oz. and 16 oz. sizes.
Bud Light's Andy Goeler, VP of Marketing, spoke to the release by saying, "Our strategy has and remains on giving our fans what they want and creating innovations that attract new drinkers to the Bud Light Family, all while remaining competitive in the market."
Image Credit: Bud Light
The hard seltzer includes 8% alcohol, and is made with sparkling water, cane sugar, and agave. To suit different consumer preferences, Bud Light offers the Platinum Seltzer in slim 12 oz. cans that come as a variety six-pack, in addition to single-flavor packs for those who prefer to stick to their favorite. Consumers can also purchase single cans, which come in both 25 oz. and 16 oz. sizes.
Bud Light's Andy Goeler, VP of Marketing, spoke to the release by saying, "Our strategy has and remains on giving our fans what they want and creating innovations that attract new drinkers to the Bud Light Family, all while remaining competitive in the market."
Image Credit: Bud Light
Trend Themes
1. Fruit-flavored Alcoholic Beverages - The use of natural fruit flavors in alcoholic beverages is a growing trend due to the increasing demand for healthier options.
2. Seltzer Market Expansion - The expansion of existing seltzer lines with new flavors and varieties is a trend that is disrupting the carbonated beverage market.
3. Packaging Innovation - Innovative packaging, like slim cans and multi-flavor variety packs, are becoming more popular in the alcoholic beverage industry.
Industry Implications
1. Alcoholic Beverage Industry - Industry players can capitalize on the growing trend of fruit-flavored alcoholic beverages and innovative product packaging to attract new customers and increase sales.
2. Carbonated Beverage Market - The seltzer market expansion is disrupting traditional carbonated beverage markets as consumers seek out healthier and more convenient beverage options.
3. Marketing and Advertising Industry - As consumers demand healthier and more innovative beverage options, marketers and advertisers in the industry must adapt to attract new customers and remain competitive.
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