These Capsicana Salsas Come in Two Varieties
Michael Hemsworth — August 27, 2022 — Marketing
These new Capsicana salsas are a range of products launching into the UK market for consumers to choose when on the hunt for an authentic way to liven up their snacks. The salsas come in two varieties including the Full-On Feisty Salsa and the Easy-Going Salsa, which are both crafted with ingredients to give them authentic Latin flavor. The Full-On Feisty Sals is made with chipotle and habanero chilies, while the Easy-Going Salsa features a smoky flavor with smoked paprika and mild red pepper.
Founder Ben Jackson commented on the Capsicana salsas saying, "As well as being developed to respond to the consumer trend for convenience coupled with the freshness of flavour, the new salsas also cater for foodies looking to try new things and get creative in the kitchen. Research consistently highlights a consumer appetite for world food products and more adventurous flavours, initially driven by restrictions during the pandemic.”
Founder Ben Jackson commented on the Capsicana salsas saying, "As well as being developed to respond to the consumer trend for convenience coupled with the freshness of flavour, the new salsas also cater for foodies looking to try new things and get creative in the kitchen. Research consistently highlights a consumer appetite for world food products and more adventurous flavours, initially driven by restrictions during the pandemic.”
Trend Themes
1. Authentic Latin Salsas - Opportunity for food companies to create more innovative and diverse Latin-inspired salsas to cater to the growing consumer demand for world food products.
2. Convenient Flavored Snacks - Innovation opportunity for food companies to create more convenient and highly flavored snacks for consumers to satisfy their cravings while still providing an authentic taste experience.
3. Adventurous Flavors - Innovation opportunity for food companies to create more bold and experimental flavor profiles to cater to the growing consumer demand for more adventurous and diverse taste experiences.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to create more innovative and adventurous products to cater to the growing consumer demand for world food products and more adventurous flavors.
2. Retail - Opportunity for retailers to expand their international food product offerings and cater to the growing consumer demand for authentic and diverse flavors to drive sales and customer loyalty.
3. Hospitality - Opportunity for the hospitality industry to offer more diverse and authentic cuisine options, including salsas, to attract more customers with different taste preferences and potentially increase revenue.
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