The Newman’s Own Cauliflower Crust Pizzas Have No Added Sugar
Michael Hemsworth — March 4, 2021 — Marketing
References: newmansown & foodbev
The Newman’s Own cauliflower crust pizzas have been unveiled by the US-based brand as an accessible option for consumers who are searching for a way to enjoy the veggie-packed pizza style.
The pizzas come in Cheese and Margherita options, and are both crafted with a premium cauliflower crust that is thin and crispy. The pizzas are also free from added sugar and crafted with high-quality ingredients including whole milk mozzarella cheese, olive oil, Parmesan cheese and tomatoes.
Vice President of Marketing Bruce Bruemmer spoke on the new Newman’s Own cauliflower crust pizzas further saying, "At Newman’s Own, we make sure all of our products live up to Paul Newman’s two founding principles: creating great-tasting food and donating 100% of profits to charity. Our commitment to quality is a cornerstone of the Newman’s Own brand, so we’ve worked hard to perfect the cauliflower crust to ensure we were providing consumers with a superior pizza that tastes so great, you wouldn’t even know the crust is packed with cauliflower.”
The pizzas come in Cheese and Margherita options, and are both crafted with a premium cauliflower crust that is thin and crispy. The pizzas are also free from added sugar and crafted with high-quality ingredients including whole milk mozzarella cheese, olive oil, Parmesan cheese and tomatoes.
Vice President of Marketing Bruce Bruemmer spoke on the new Newman’s Own cauliflower crust pizzas further saying, "At Newman’s Own, we make sure all of our products live up to Paul Newman’s two founding principles: creating great-tasting food and donating 100% of profits to charity. Our commitment to quality is a cornerstone of the Newman’s Own brand, so we’ve worked hard to perfect the cauliflower crust to ensure we were providing consumers with a superior pizza that tastes so great, you wouldn’t even know the crust is packed with cauliflower.”
Trend Themes
1. Cauliflower as a Pizza Base - Opportunities for restaurants and food brands to experiment with using cauliflower as a healthier alternative for pizza crusts.
2. Sugar-free Pizza Options - Potential for food brands to offer healthier pizza options that cater to consumers looking to reduce their sugar intake.
3. Premium Ingredients in Frozen Pizza - Potential for frozen food brands to create more upscale frozen pizza options with high-quality ingredients to cater to the demand for gourmet frozen pizza.
Industry Implications
1. Food Industry - Provides an opportunity for food brands and restaurants to capitalize on the trend of healthier pizza options using cauliflower as a base.
2. Frozen Food Industry - Creates opportunities for frozen food brands to innovate and develop premium frozen pizza options that incorporate high-quality ingredients.
3. Health Food Industry - Potential for health food brands to market and promote their products as alternatives to traditional pizza that cater to consumers looking for healthier options.
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