The Crosta & Mollica Vegana Pizza Comes in Two Options
Michael Hemsworth — May 6, 2022 — Marketing
References: crostamollica & foodbev
Consumer demand for plant-based food products continues to increase, which is seeing brands respond with new options like the Crosta & Mollica Vegana Pizza.
The frozen pizza is positioned as an authentic alternative for consumers to enjoy in place of its own options or other varieties presently on the market. The pizza features a sourdough base that's crafted in the traditional Neapolitan style along with a tomato and caramelized balsamic onion sauce. The product is then hand-topped with IGP Tropea red onions, broccolini and grilled mushrooms. The pizza also feature a creamy chickpea sauce topping made with rosemary, olive oil and sea salt.
The Crosta & Mollica Vegana Pizza is arriving in the UK as a full-size pizza for £4.75, while the Pizzetta-style two-pack is also £4.75.
The frozen pizza is positioned as an authentic alternative for consumers to enjoy in place of its own options or other varieties presently on the market. The pizza features a sourdough base that's crafted in the traditional Neapolitan style along with a tomato and caramelized balsamic onion sauce. The product is then hand-topped with IGP Tropea red onions, broccolini and grilled mushrooms. The pizza also feature a creamy chickpea sauce topping made with rosemary, olive oil and sea salt.
The Crosta & Mollica Vegana Pizza is arriving in the UK as a full-size pizza for £4.75, while the Pizzetta-style two-pack is also £4.75.
Trend Themes
1. Increased Demand for Plant-based Products - Businesses can tap into the growing consumer demand for plant-based food products by offering more authentic plant-based options such as the Crosta & Mollica Vegana Pizza.
2. Authentic Alternatives to Existing Products - Businesses can differentiate themselves in the market by offering authentic plant-based options like the Crosta & Mollica Vegana Pizza as an alternative to existing products.
3. Innovation in Frozen Foods Category - Brands can innovate in the frozen foods category by introducing unique and flavorful plant-based options like the Crosta & Mollica Vegana Pizza.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can capitalize on the growing demand for plant-based products by creating new and authentic options like the Crosta & Mollica Vegana Pizza.
2. Frozen Foods Industry - The frozen foods industry can innovate and differentiate itself by introducing unique and flavorful plant-based options like the Crosta & Mollica Vegana Pizza.
3. Plant-based Foods Industry - The plant-based foods industry can continue to grow by offering more authentic and delicious options like the Crosta & Mollica Vegana Pizza.
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